After a thorough software evaluation process, Rapha, the world's leader in cycling apparel, chose Commerce Layer's API and suite of tools to scale their international ecommerce business, sell across multiple channels, and expand into new businesses. Rapha continues to push their innovative brand into new directions by committing to a composable commerce technology stack that will power their content, transactions, checkout, and more. Commerce Layer will work arm-in-arm with them throughout the process to ensure success.
Rapha's purpose is to inspire the world to live life by bike. Founded by Simon Mottram in London in 2004, Rapha is the world’s first and finest cycling clothing brand. Rapha’s products have redefined comfort, performance, and style for cyclists from absolute beginners to WorldTour professionals. They want to apply the same standards of excellence in their products to the online experiences they use to sell them. Commerce Layer will help them adapt quickly to future business opportunities while facilitating highly personalized experiences for their customers and cycling community around the world.
Rapha had already begun the process of experimenting with headless commerce with their CMS and DAM. After seeing positive results with a decoupled CMS, they decided to go fully composable, migrating from their legacy monolithic solution to a modern commerce architecture. Rapha selected Commerce Layer over other leading commerce solutions. Contentful will manage content and Cloudinary will serve as their composable digital asset manager. They will integrate Commerce Layer to make all of their SKUs shoppable across all their digital channels.
Commerce Layer is in its own unique category within the composable commerce market. With a singular focus on powering the ecommerce engine for our business, Commerce Layer smartly separates commerce data from creative content.
Andy Berks further adds: "This unlocks unlimited opportunities for Rapha to create exceptional experiences for cyclists across all of our digital storefronts and channels. Its flexible market model enables us to create localized business rules by market, as well as pursue new business models and sales channels without having to re-platform."
Commerce Layer puts a lot of emphasis on developer enablement. The platform was built to be as flexible, scalable, and extensible as possible, so developers can build future-proofed ecommerce that can be iterated upon without creating hacks. This way, developers like Rapha’s in-house tech team can focus on designing new customer experiences and delivering new business value instead of focusing on maintenance.
Full case study to be published after launch.