Digital transformation for a British culinary icon
Jamie Oliver’s mission is to inspire better eating habits worldwide. To strengthen this connection, a new digital platform was necessary, one that could meet the demands of a global audience while offering cutting-edge functionality, including commerce capabilities.
The Jamie Oliver brand partnered with Rotate° to create a high-performing digital product that enhances global customer experiences. With the integration of Commerce Layer, the revamped website not only delivers on the brand promise of better and more joyful mealtime moments but also introduces seamless ecommerce functionality.
Integrate brand storytelling with ecommerce functionality
Jamie Oliver's ecommerce team faced the complex challenge of developing a digital platform that could effectively communicate their global mission of inspiring better eating habits while simultaneously creating a scalable, high-performance ecommerce experience.
To solve this problem, they partnered with Rotate°, a leading digital agency in London, to tackle a pressing need. The team was tasked with designing a comprehensive digital experience that would effortlessly integrate Jamie Oliver’s distinctive content with sophisticated commerce capabilities capable of facilitating global market expansion. The experience needed to deliver an exceptional user interface and provide technological adaptability to accommodate the evolving demands of their expanding global audience.
Objectives
- Build an exciting and intuitive digital product aligned with Jamie Oliver’s brand promise.
- Integrate robust ecommerce and Order Management System (OMS) capabilities.
- Enhance user experience and engagement across all devices.
- Create a scalable platform to support future growth and content.
Streamline online sales with precise ecommerce management
Rotate° and the Jamie Oliver team turned to Commerce Layer as their ecommerce solution, leveraging our hosted cart and checkout application to manage transactions for two specific SKUs, Jamie Oliver's Luxury Chocolate Box and his most recent cookbook Simply Jamie: Signed Edition within a single market, the United Kingdom (of course!).
By utilizing our commerce engine, the brand has streamlined its online sales process, ensuring a seamless and efficient purchasing experience for customers while maintaining a precise view into product inventory, pricing, and transaction management across their digital sales channel. Our robust OMS allows Jamie Oliver to manage order fulfillment, providing a sightline into the lifecycle of any order, from any channel where they sell their products.
The composable technology stack
- Commerce Layer
Powers pricing, promotions, inventory management, order processing, and fulfillment. - Algolia
Delivers fast, precise, and comprehensive search functionality. - Klaviyo
Chosen as the platform to enhance Jamie Oliver's email marketing strategy. - Netlify
Handles hosting to ensure smooth performance. - Cloudflare
Manages caching for improved speed and reliability. - Auth0
Streamlines identity management and user authentication.
Efficient online sales with flexibility for future global expansion
By partnering with Commerce Layer and leveraging Rotate°'s technical expertise, Jamie Oliver successfully launched a new digital experience in under six months, rapidly deploying an advanced ecommerce platform capable of selling products online with remarkable efficiency.
The implementation not only solves their immediate market needs but also provides unprecedented flexibility for future global expansion, as Commerce Layer's headless commerce architecture allows Jamie Oliver to seamlessly add new markets, integrate additional sales channels, and scale their digital presence with minimal technological friction.
Commerce Layer played a key role in the launch of Jamie Oliver's new digital experience, perfectly fitting the brief as a composable solution that enabled launching ecommerce. Its powerful yet straightforward implementation integrated seamlessly with the rest of the tech stack, providing a reliable engine that made handling complexity seamlessly.