Separate Content And Commerce Data
Ever ask why a commerce platform manages product catalog content data? Why not store all your content in one place? Commerce Layer promotes a different way to build a digital commerce, separating all content data from commerce.
Separate Your Product Catalog and Commerce
This white paper presents the case for why your brand should separate the content data used to build your ecommerce experience from your commerce data. You will learn what a product catalog is, the terminology that defines it, how to model the data for your product catalog, and what powerful tools exist to manage the content layer on your site. When content is cleanly separated from commerce, you unlock the benefits of “the composable approach”.
Unlock the benefits of the composable approach by separating content data from commerce.
Why does a commerce platform manage content related to your product catalog? It's just content data that can be modeled cleanly in a CMS or PIM. We argue that content and commerce data should live in two distinct systems.
The separation of content data from commerce data delivers distinct benefits:
- Cost reduction
- Code isolation and optimization
- Increased speed of feature development
- Improved development processes and team responsibiities
These benefits lay bare the case for why you should separate the content and commerce data used to build your commerce experience.