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The 5 best headless commerce platforms

Welcome to our definitive guide on the top 5 headless commerce platforms for growing brands and large enterprises. Even though we are a leading ecommerce platform in this domain, we strive to present an informative overview in a balanced manner. Let's dive in and explore which commerce platforms can elevate your e-commerce game.

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From Jamstack architecture to the MACH alliance

The genesis of headless commerce platforms

Headless technologies thrived thanks to Jamstack architectures.Jamstack relies on static websites decoupled from the backend and built using HTML/CSS. These sites are cached on CDNs, while dynamic components are powered by APIs with microservices. Since Netlify created the Jamstack method for web development, the number of Jamstack websites has doubled every year.

For ecommerce websites, Jamstack is paralleled by a similar strategic initiative called MACH: Microservice, API, Cloud-native and Headless. In short, building a digital experience with MACH comprises many microservices that interact via APIs. Compared to traditional monolithic platforms, MACH service providers offer things like better performance, scalability, improved SEO, and freedom to build the best frontend experience possible.

Jamstack + MACH is the best possible architecture to build ecommerce sites that need to handle sophisticated commerce logics, unique designs, and high performances. Luckily, a number of microservices exist that can help any team accomplish these objectives. They include content management systems (or CMS), search, merchandising, payment gateways, checkout, product information management systems, digital asset managers, order fulfillment, and personalisation — and of course commerce backends.

Picking the right headless commerce platform

Methodology: How did we choose the best headless ecommerce platforms?

To help you understand what is out there, we’ve compiled a list of the top 5 headless commerce platforms. As former ecommerce developers ourselves, we believe that any of these should be part of your market research this year.

We asked our customers what platforms they evaluated to meet their needs and what were their evaluation criteria. We’ve collected the best headless ecommerce platforms recognized by Gartner, G2, Sourceforge and other independent reviews.

The 5 best headless commerce platforms

  • #1 Commerce Layer
    Commerce Layer’s API and suite of developer tools natively support the most modern development workflows, such as the Jamstack and MACH. Developers from all around the world are using Commerce Layer to build outstanding shopping experiences, helping brands to go headless the right way and scale their business globally.
  • #2 commercetools
    One of the founding members of the MACH Alliance, commercetools provides the flexibility of APIs to manage a neverending list of functionalities, spanning from product catalogs to quote management. In 2021 Commercetools acquired Frontastic, adding a frontend solution to their block.
  • #3 BigCommerce
    BigCommerce is somewhere in between a monolith and a true headless platform. BigCommerce provides out-of-the-box services for 13 languages and pre-defined markets. They continuously put new add-ons for sale to serve their customer’s needs. It is important to know that BigCommerce’s functionality differs between CMS solutions.
  • #4 Swell
    Swell is yet another API-first headless commerce solution that stretches its services to offer a storefront and product inventory. Lately, they have added multi-currency support.
  • #5 Shopify Plus
    With more than 2 millions of customers, Shopify is certainly one of the most famous ecommerce companies for new starters. Shopify is a rigid, yet complete monolith that helps you start without coding skills. With Shopify+, you can use Shopify with a headless CMS, though there isn’t much room to customize around Shopify’s backend.

What criterias should you look for in choosing the best headless commerce platform for your business?

  • At Commerce Layer we believe that product content should not live in the commerce platform. This is not and will never be a great place for writers and marketing teams to work on content. The beauty of composability is to provide hyper-focused services for the best team possible. We focus on transactions and ecommerce developers.

  • Going headless means more code and more APIs to manage. Full customization will always come with more coding but you may not always have the luxury of long development time. At Commerce Layer, we offer no- and low-code solutions for when time is of the essence.

  • Factors like foreign government regulation, exchange rates, custom duties, taxes, and cultural differences can prevent merchants from participating in global commerce. Make sure that the solution that you pick will support a multi-market roadmap. With Commerce Layer you can accept orders in unlimited markets, with unlimited currencies, at no extra cost.

  • Promotions and discounts strategy are one of the most impactful growth factors for ecommerce. Do not let yourself be limited by what is offered by your commerce platform. Your commerce platform should allow you to build any discount logic that you want to test and delight your customers.

  • The optimal decision will be contingent upon the size of your business. If you operate as a very small business with limited resources, a no-code solution like Shopify is certainly recommended. However, it's essential to be aware that the limitations of Shopify will become evident rather quickly, leading to potential sacrifices in key areas such as customization, internationalization, and increasing cost per order.

    For larger businesses, the decision typically revolves around choosing between headless architecture and monolithic architecture. Since headless stacks and MACH architectures are based on the Jamstack, it is necessary to have developers proficient in web coding skills. Your stack will be composed of various microservices that communicate through APIs, necessitating a solid understanding of these technologies among your developers, which should ideally be a standard skill set.

  • It is essential to carefully balance various costs to arrive at the most informed decision for your project. When evaluating a headless ecommerce stack, you have to sum the individual costs of each microservice, including CMS, OMS, Search, Catalog, DAM, among others.

    However, by going composable, you also save costs in other fields:

    First, you're lowering your technical debt: When going headless, you are actually looking for a greater ease of management, leading to reduced maintenance costs and fewer hindrances to your organization.

    You're controling your license costs: Some licensing models tend to escalate over time. A composable stack lets you swap any service with another at any time, providing you with greater cost control and bargaining power.

    You reduce implementation partner expenses: Monolithic solutions, as well as certain headless platforms like commercetools, may require you to hire an implementation partner. This additional cost can be nearly equivalent to your license fees over time.

Building the ideal stack for ecommerce

Picking the right headless ecommerce platform is not enough to build a webstore and go to market. For the site, you will need an appropriate framework and hosting solution as well as a CMS to manage the content. To sell, you'll also need at least a payment gateway and potentially an efficient search service.

We've put together a list of recommended service providers to help you build the best composable stack for ecommerce.

How does Commerce Layer compare with commercetools?

Both Commerce Layer and commercetools are consistently rated the top headless ecommerce platforms. Even though they are both headless commerce platforms, there are fundamental differences at the core that will have an impact on your ecommerce infrastructure.

Why Commerce Layer?

  • Integrations

    Commerce Layer is unopinionated and "data-model agnostic". That means it works everywhere. Take a CMS. Instead of aligning with just one of the best-in-breed CMS providers like Contentful, Drupal, or Adobe Experience Manager, Commerce Layer can integrate with all of them with no friction.

  • Performance

    Commerce Layer’s architecture can withstand any payload and handle high-traffic spikes. It's one of the things we focus on intently. With great focus, comes great results.

  • Scalability

    By our nature, Commerce Layer can support any business model, whatever its complexity. You can launch new markets and sales channels without having to secure five or six figures of more budget just to unlock internationalization add-ons.

  • Stability

    Our API has 99.99% uptime reliability. Our service is self-contained so that you can isolate it from the rest of your stack, lowering maintenance requirements. As your stack evolves, Commerce Layer will continue to work independently, preventing any accrual of tech-debt and losing control of your code.

  • Pricing

    Commerce Layer is an enterprise-level platform available to anyone. It supports the early-stage businesses as well as the most established brands. We are free for developers, forever. Our free plans are not limited in time or in features.

  • Support

    Our documentation is the best in the market. You can talk to our developers at any time, on slack, chat or by email. We are committed to providing the best developer experience in the industry.