Implement a gift card strategy with the new Gift Card App.
Our new Gift Card app is a helpful addition to our dashboard that empowers our customers to create and manage digital gift cards with more ease and flexibility. Let's dive into the features and explore how this new app can improve your ecommerce workflow.
Key features of the new Gift Card App.
The new Gift Card app can be found in the Commerce Layer dashboard. We’ve designed a very focused and easy to use interface that provide a range of customizable options:
- Custom Code Creation: Generate unique codes for each gift card, allowing for easy tracking and management.
- Flexible Balance Settings: Set both initial and maximum balances for each gift card, giving you control over spending limits.
- Expiration Date: Define the validity period of your gift cards to align with your business strategy and promotions.
- Customer Email Integration: Directly associate gift cards with customer emails, streamlining the delivery process.
- Personalized Imagery: Add a personal touch by including custom image URLs for each gift card.
- Rechargeability Options: Choose single-use gift cards with charge and recharge options to suit different customer needs.
These features are built on top of our Gift Card API resource, ensuring a seamless integration with your existing Commerce Layer organizational infrastructure you’ve already set up.
Why should you use our Gift Card App?
The new Gift Card app not only simplifies the process of creating and distributing gift cards, but also fits right into our unified commerce vision. This means that gift cards created via the app can be integrated seamlessly with any front-end experience, ensuring that merchants can deliver a unified shopping experience across platforms.
With the flexibility to recharge, set expiration dates, and send personalized gift cards, merchants have complete control over how they use gift cards as part of their overall sales and customer retention strategies. Plus, the API-driven nature of Commerce Layer means that the gift card system can scale with your business, whether you’re running a small shop or a global brand.
10 powerful gift card use cases to consider.
The versatility of the new Gift Card app opens up a world of possibilities for businesses across various industries. Here are some compelling use cases:
- Holiday Promotions:
- Create themed gift cards for major holidays
- Set expiration dates to encourage timely use
- Use custom imagery to match holiday themes
- Customer Loyalty Programs:
- Issue rechargeable gift cards as rewards for loyal customers
- Set incremental maximum balances based on customer tiers
- Corporate Gifting:
- Create bulk gift cards for employee rewards or client appreciation
- Customize with company branding using the image URL feature
- Birthday and Anniversary Gifts:
- Automate gift card sending based on customer birthdays or account anniversaries
- Personalize with customer names and celebratory images
- Refund and Store Credit Management:
- Issue store credits as gift cards for refunds or exchanges
- Set specific balances and expiration dates for returned items
- Influencer and Affiliate Marketing:
- Create unique gift card codes for influencers to share with their followers
- Track performance through custom codes
- Subscription Box Promotions:
- Offer gift cards as incentives for subscribing to box services
- Set initial balances to match subscription tiers
- Flash Sales and Limited-Time Offers:
- Create gift cards with short expiration periods to drive urgent purchases
- Use eye-catching imagery to promote time-sensitive deals
- Wedding and Baby Registry Add-ons:
- Offer gift cards as complementary options for registry items
- Allow group contributions through rechargeable gift cards
- Virtual Product Launches:
- Issue exclusive gift cards to early adopters or VIP customers
- Use custom imagery to showcase new product lines
Final words on a gift card strategy and our new app.
The new Gift Card app is more than just a digital voucher system. It's a versatile tool that can enhance customer engagement, drive sales, and provide valuable data insights. By leveraging the app's features, you can create targeted promotions, streamline customer service processes, and offer a more personalized shopping experience.
Whether you're a small boutique or a large enterprise, the Gift Card app's flexibility allows you to tailor a gift card strategy to your specific business needs. From creating seasonal promotions to managing customer loyalty programs, the possibilities are endless.
Ready to take your commerce experience to the next level? Log in to your Commerce Layer dashboard today and explore the new Gift Card app. Discover how easy it is to create, manage, and track gift cards that will delight your customers and boost your bottom line.