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help your business.",[202,205],{"_modelApiKey":203,"text":204,"isExternal":7,"url":75,"openForm":11},"link","Get started for free",{"_modelApiKey":203,"text":206,"isExternal":11,"openForm":7,"form":207},"Contact us",{"_modelApiKey":55,"slug":138,"name":139},{"showNotification":7,"link":209,"linkText":210,"text":215},{"_modelApiKey":203,"text":210,"isExternal":11,"link":211,"openForm":11},"Read article",{"_modelApiKey":212,"slug":213,"title":214},"blog_post","payment-api-redesigned","Introducing our new Payments API. For humans and agents.","\u003Cp>Introducing our new Payments API. For humans and agents.\u003C\u002Fp>\n",{"ctaText":217},"Subscribe",[219,225,229,236,240,246,249,253,261,262,267,272,274],{"_modelApiKey":55,"slug":220,"pardotFormEmbedCode":221,"formEmbedMinHeight":222,"successTitle":223,"successCopy":224},"agentic-commerce","https:\u002F\u002Fcommercelayer.fillout.com\u002Ft\u002F5w4Khwgxr6us?whitepaper=agentic",520,"Thank you for your request!","We’ll be in touch soon to arrange a date and time for your personalized demo.",{"_modelApiKey":55,"slug":226,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"successTitle":223,"successCopy":224},"shopify","https:\u002F\u002Fform.fillout.com\u002Ft\u002FgVnLSmKZwRus",850,{"_modelApiKey":55,"slug":130,"pardotFormEmbedCode":230,"formEmbedMinHeight":231,"displayTitle":232,"copy":233,"successTitle":234,"successCopy":235},"https:\u002F\u002Fform.fillout.com\u002Ft\u002FmVDF8aAiofus",500,"We give back.","\u003Cp>Part of Commerce Layer's company ethos is to empathize and support one another: co-workers, customers, and community. We want to do our part to help nonprofit organizations and small businesses who may feel adversely affected by the current global economic climate, and as a result, need in-kind support to reach their customers.\u003C\u002Fp>\n\n\u003Cp>If this general description matches your organization’s needs, please tell us your story by completing the following form so we can consider helping your cause.\u003C\u002Fp>\n","Thank you!","We will contact you soon to learn more about your story.",{"_modelApiKey":55,"slug":237,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":238,"copy":239},"book-an-onboarding-session","Book an onboarding session","\u003Cp>Schedule some time and our devs will help you set up a Commerce Layer + Sanity store.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":241,"pardotFormEmbedCode":242,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-our-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ComposableCommerce",450,"Download our whitepaper.","Check your inbox. You should receive a download link soon.",{"_modelApiKey":55,"slug":247,"pardotFormEmbedCode":248,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-the-content-and-commerce-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ContentAndCommerce",{"_modelApiKey":55,"slug":250,"pardotFormEmbedCode":251,"formEmbedMinHeight":243,"displayTitle":244,"copy":252,"successTitle":234,"successCopy":245},"whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=Jamstack","\u003Cp>Commerce Layer is the perfect platform for building commerce on the Jamstack. Convert any design into pixel perfect HTML pages. Connect a best-of-breed headless CMS. Go serverless and forget the hassle of managing complex infrastructures.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":254,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},"contact-links","https:\u002F\u002Fform.fillout.com\u002Ft\u002FeWPyhHGHT7us",750,"Contact us.","\u003Cp>Tell us about your project. Our team will reach out to you for a personalized offer.\u003C\u002Fp>\n","Thanks for your message!","We’ll be in touch soon to discuss your project details.",{"_modelApiKey":55,"slug":138,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},{"_modelApiKey":55,"slug":263,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":264,"successTitle":265,"successCopy":266},"demo-embed","Want to see it in action? Request a demo.","Thanks for your request!","We’ll be in touch soon to arrange a date and time for your free live demo.",{"_modelApiKey":55,"slug":53,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"https:\u002F\u002Fform.fillout.com\u002Ft\u002F9MTkDWMUSqus","Become our partner.","\u003Cp>Join us and get our guidance in helping your clients succeed. Our partners are our ambassadors. We are committed to your success as much as you are.\u003C\u002Fp>\n","We will contact you soon to discuss the details of our partnership.",{"_modelApiKey":55,"slug":273,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"partners-embed",{"_modelApiKey":55,"slug":143,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":275,"copy":276,"successTitle":265,"successCopy":266},"Get a free live demo.","\u003Cp>Get a personalized demo and learn more about what Commerce Layer can do for your company.\u003C\u002Fp>\n",{"displayTitle":278,"slug":279,"description":280,"buttons":281,"layout":282,"addFooterMarginTop":11,"_seoMetaTags":323,"seoMetaTags":386,"content":420,"partners":438,"technologyPartners":439},"Omnichannel Commerce","omnichannel-commerce","The number of devices and touchpoints customers use to shop keeps growing, and every one of them is a chance for a business to sell, build a relationship, and grow revenue.",[],[283,286,291,294],{"_modelApiKey":284,"copy":285},"highlight_block","In this guide, you'll learn about sales channels, the difference between single-channel and omnichannel commerce, and how Commerce Layer supports omnichannel selling.",{"_modelApiKey":287,"copy":288,"listStyle":289,"darkTheme":11,"buttons":290},"wysiwyg","\u003Cp>Each device customers shop from has its own requirements for how a channel should be built and served. So the presentation layer needs to be unique to each device, while the underlying experience — pricing, inventory, promotions, customer data — stays consistent no matter where a customer decides to buy.\u003C\u002Fp>\n","Directional",[],{"_modelApiKey":287,"copy":292,"listStyle":289,"darkTheme":11,"buttons":293},"\u003Ch3>What is single-channel commerce?\u003C\u002Fh3>\n\n\u003Cp>Single-channel commerce means selling through exactly one channel, typically a single website. It's a reasonable way to get started with digital commerce — lower setup cost, one thing to build and maintain — but it also means missing every customer who prefers to shop somewhere else. More channels generally mean more conversions, more retention, and more revenue, and single-channel commerce can't capture any of that.\u003C\u002Fp>\n\n\u003Cp>Scaling a single-channel setup into multiple channels the traditional way is slow and expensive: developers effectively clone the existing stack, including data and management tooling, for every new channel, and then have to keep every clone in sync with every future change. \u003Ca href=\"https:\u002F\u002Fwww.marketingweek.com\u002Fwhy-marketers-are-failing-to-target-consumers-at-key-life-events\u002F\">According to Marketing Week\u003C\u002Fa>, consumers use an average of almost six touchpoints, with nearly half regularly using more than four — so businesses relying on one channel are structurally underserving how their customers actually shop.\u003C\u002Fp>\n\n\u003Ch3>What is omnichannel commerce?\u003C\u002Fh3>\n\n\u003Cp>As businesses expanded beyond a single channel, those channels often ended up disconnected from one another — different data, different personalization, a different experience depending on where a customer landed. Omnichannel commerce fixes that: every channel is managed from a central point, so the customer experience stays consistent and personalized no matter which channel they use, based on demographics, purchase history, or past activity.\u003C\u002Fp>\n\n\u003Cp>The payoff shows up directly in retention. According to research by the \u003Ca href=\"https:\u002F\u002Fwww.aberdeen.com\u002Fcmo-essentials\u002Fomni-channel-and-the-future-of-customer-experience\u002F\">Aberdeen Group\u003C\u002Fa>, companies with strong omnichannel engagement retain, on average, 89% of their customers, compared to 33% for companies with weak omnichannel engagement — a gap that's hard to close any other way.\u003C\u002Fp>\n\n\u003Ch3>Benefits of omnichannel commerce\u003C\u002Fh3>\n\n\u003Cp>Customers who can buy consistently on any channel convert more, stay longer, and spend more. A survey by Aspect Software found that businesses adopting omnichannel strategies achieve 91% greater year-over-year customer retention than those that don't.\u003C\u002Fp>\n\n\u003Cp>Managing every channel from a central hub also means richer data: businesses can understand customer behavior across every touchpoint, not just one, and use that to personalize each interaction. Support and operations become more efficient too, since resources are shared and optimized across channels rather than duplicated for each one.\u003C\u002Fp>\n\n\u003Ch3>How Commerce Layer supports omnichannel commerce\u003C\u002Fh3>\n\n\u003Cp>Commerce Layer lets you manage inventory, orders, and customer data from a single backend, then serve a consistent experience across web, mobile, kiosk, and in-store channels through our \u003Ca href=\"https:\u002F\u002Fcommercelayer.io\u002Fdistributed-oms\">Distributed OMS\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fcommercelayer.io\u002Fpos-system\">POS system\u003C\u002Fa>. Because business logic lives in one place, adding a new channel — a marketplace, a chatbot, an in-store kiosk — doesn't mean rebuilding your commerce logic from scratch; it means pointing another presentation layer at the same APIs.\u003C\u002Fp>\n\n\u003Cp>That same foundation is what makes Commerce Layer ready for the next channel already taking shape: AI agents. In an \u003Ca href=\"https:\u002F\u002Fcommercelayer.io\u002Fagentic-commerce\">agentic commerce\u003C\u002Fa> world, an agent acting on a customer's behalf is simply another channel calling the same APIs — no separate integration required.\u003C\u002Fp>\n",[],{"_modelApiKey":295,"displayTitle":296,"titlePositioning":297,"titleTag":298,"subtitle":299,"copy":299,"columns":300,"cards":301,"cta":306,"ctaText":299,"darkTheme":7},"card_grid","Explore more","start","h2","","3",[302,311,317],{"_modelApiKey":303,"cardStackSize":304,"copy":305,"displayTitle":103,"subtitle":299,"hideTitleIfImageIsSet":11,"image":306,"iconName":299,"iconColour":307,"link":308,"linkText":309},"information_card","Column","\u003Cp>Headless commerce separates the commerce backend from the presentation layer, so frontend, content, and backend teams can move independently.\u003C\u002Fp>\n",null,"violet",{"_modelApiKey":203,"text":309,"label":299,"subtitle":299,"icon":299,"isExternal":11,"url":299,"link":310,"anchor":299,"openForm":11,"form":306,"htmlClassNames":299},"Read more",{"_modelApiKey":17,"slug":102,"title":103},{"_modelApiKey":303,"cardStackSize":304,"copy":312,"displayTitle":313,"subtitle":299,"hideTitleIfImageIsSet":11,"image":306,"iconName":299,"iconColour":307,"link":314,"linkText":309},"\u003Cp>Modern commerce keeps changing shape, and businesses need to adapt fast — adopting best-of-breed tools to solve specific problems instead of accepting whatever a single vendor bundles together.\u003C\u002Fp>\n","Composable 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