What is a geocoder?
A geocoder allows a user to convert an address in text form into geographic coordinates (like latitude 43.87913 and longitude 11.10094). This allows users to find the coordinates of a customer's shipping and billing address. These coordinates can be used to place markers or positions on the map, validate an address, target marketing, location-based promotions, and other ecommerce operations.
Commerce Layer currently supports Google and Bing geocoder integration.