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help your business.",[202,205],{"_modelApiKey":203,"text":204,"isExternal":7,"url":75,"openForm":11},"link","Get started for free",{"_modelApiKey":203,"text":206,"isExternal":11,"openForm":7,"form":207},"Contact us",{"_modelApiKey":55,"slug":138,"name":139},{"showNotification":7,"link":209,"linkText":210,"text":215},{"_modelApiKey":203,"text":210,"isExternal":11,"link":211,"openForm":11},"Read article",{"_modelApiKey":212,"slug":213,"title":214},"blog_post","payment-api-redesigned","Introducing our new Payments API. For humans and agents.","\u003Cp>Introducing our new Payments API. For humans and agents.\u003C\u002Fp>\n",{"ctaText":217},"Subscribe",[219,225,229,236,240,246,249,253,261,262,267,272,274],{"_modelApiKey":55,"slug":220,"pardotFormEmbedCode":221,"formEmbedMinHeight":222,"successTitle":223,"successCopy":224},"agentic-commerce","https:\u002F\u002Fcommercelayer.fillout.com\u002Ft\u002F5w4Khwgxr6us?whitepaper=agentic",520,"Thank you for your request!","We’ll be in touch soon to arrange a date and time for your personalized demo.",{"_modelApiKey":55,"slug":226,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"successTitle":223,"successCopy":224},"shopify","https:\u002F\u002Fform.fillout.com\u002Ft\u002FgVnLSmKZwRus",850,{"_modelApiKey":55,"slug":130,"pardotFormEmbedCode":230,"formEmbedMinHeight":231,"displayTitle":232,"copy":233,"successTitle":234,"successCopy":235},"https:\u002F\u002Fform.fillout.com\u002Ft\u002FmVDF8aAiofus",500,"We give back.","\u003Cp>Part of Commerce Layer's company ethos is to empathize and support one another: co-workers, customers, and community. We want to do our part to help nonprofit organizations and small businesses who may feel adversely affected by the current global economic climate, and as a result, need in-kind support to reach their customers.\u003C\u002Fp>\n\n\u003Cp>If this general description matches your organization’s needs, please tell us your story by completing the following form so we can consider helping your cause.\u003C\u002Fp>\n","Thank you!","We will contact you soon to learn more about your story.",{"_modelApiKey":55,"slug":237,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":238,"copy":239},"book-an-onboarding-session","Book an onboarding session","\u003Cp>Schedule some time and our devs will help you set up a Commerce Layer + Sanity store.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":241,"pardotFormEmbedCode":242,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-our-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ComposableCommerce",450,"Download our whitepaper.","Check your inbox. You should receive a download link soon.",{"_modelApiKey":55,"slug":247,"pardotFormEmbedCode":248,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-the-content-and-commerce-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ContentAndCommerce",{"_modelApiKey":55,"slug":250,"pardotFormEmbedCode":251,"formEmbedMinHeight":243,"displayTitle":244,"copy":252,"successTitle":234,"successCopy":245},"whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=Jamstack","\u003Cp>Commerce Layer is the perfect platform for building commerce on the Jamstack. Convert any design into pixel perfect HTML pages. Connect a best-of-breed headless CMS. Go serverless and forget the hassle of managing complex infrastructures.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":254,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},"contact-links","https:\u002F\u002Fform.fillout.com\u002Ft\u002FeWPyhHGHT7us",750,"Contact us.","\u003Cp>Tell us about your project. Our team will reach out to you for a personalized offer.\u003C\u002Fp>\n","Thanks for your message!","We’ll be in touch soon to discuss your project details.",{"_modelApiKey":55,"slug":138,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},{"_modelApiKey":55,"slug":263,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":264,"successTitle":265,"successCopy":266},"demo-embed","Want to see it in action? Request a demo.","Thanks for your request!","We’ll be in touch soon to arrange a date and time for your free live demo.",{"_modelApiKey":55,"slug":53,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"https:\u002F\u002Fform.fillout.com\u002Ft\u002F9MTkDWMUSqus","Become our partner.","\u003Cp>Join us and get our guidance in helping your clients succeed. Our partners are our ambassadors. We are committed to your success as much as you are.\u003C\u002Fp>\n","We will contact you soon to discuss the details of our partnership.",{"_modelApiKey":55,"slug":273,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"partners-embed",{"_modelApiKey":55,"slug":143,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":275,"copy":276,"successTitle":265,"successCopy":266},"Get a free live demo.","\u003Cp>Get a personalized demo and learn more about what Commerce Layer can do for your company.\u003C\u002Fp>\n",{"content":278,"displayTitle":348,"heroIcon":349,"heroImage":355,"heroLink":362,"heroLinkText":363,"_seoMetaTags":365,"slug":435,"seoMetaTags":436},[279,301,307,316,323,336,343],{"_modelApiKey":280,"stats":281,"layout":300},"stats_block",[282,293],{"_modelApiKey":283,"statText":284,"value":285,"image":286},"stat","\u003Cp>conversion rate\u003C\u002Fp>\n","+23%",{"url":287,"alt":288,"title":288,"width":289,"height":289,"format":290,"focalPoint":291,"customData":292},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1701968445-conversion-rate.svg","Werlabs conversion rate",256,"svg",null,{},{"_modelApiKey":283,"statText":294,"value":295,"image":296},"\u003Cp>average order value\u003C\u002Fp>\n","+7.5%",{"url":297,"alt":298,"title":298,"width":289,"height":289,"format":290,"focalPoint":291,"customData":299},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1701968511-aov.svg","Werlabs AOV",{},"Row",{"_modelApiKey":302,"copy":303,"listStyle":304,"darkTheme":11,"buttons":305,"color":306,"indent":7},"wysiwyg","\u003Cp>Founded in 2013, \u003Cstrong>Werlabs\u003C\u002Fstrong> is a Swedish company that embraces technology as part of its core. They provide comprehensive health-check plans for individuals and corporations, operating across 200+ locations throughout the country. Over the years, their dedicated team of doctors has analyzed more than 8.5 million blood markers, empowering over 300,000 individuals to gain deeper insights into their health.\u003C\u002Fp>\n\n\u003Cp>Werlabs offers a seamless and convenient experience to their clients. Clients can take full control of their health journey by easily booking their bloodwork tests online,  then visiting  a Werlabs affiliate to undergo the necessary tests. The results are then delivered digitally to their personal account page, accompanied by professional recommendations from a doctor. This streamlined process ensures that clients can efficiently access their health information and make informed decisions about their well-being.\u003C\u002Fp>\n","directional",[],"violet",{"id":308,"copy":309,"_modelApiKey":310,"listStyle":311,"subtitle":312,"title":313,"darkTheme":11,"buttons":314,"sectionId":315,"color":306},"KYGJIAoxQHyNI8msFxP0sQ","\u003Cp>Werlabs had originally built their webshop on Magento, which was starting to get in the way of desired customizations on the front end as well as overall the pace of change. Werlabs decided it was time to move away from a highly opinionated, full feature platform that offered functionality they didn’t need. At the same time, these extraneous functions often got in the way of customizations they required. \u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>They wanted the freedom to compose a solution that aligned with their site management and operational goals\u003C\u002Fstrong> such as:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>Implement a best-of-need CMS where Werlab editors could readily create new pages that could also be optimized for SEO.\u003C\u002Fli>\n\u003Cli>Centralize all Werlabs content — editorial, educational and product — into one CMS that would not be restricted by the commerce platform and can be published in multiple destinations.\u003C\u002Fli>\n\u003Cli>Set up, run, and measure A\u002FB tests on desired customizations to the frontend\u003C\u002Fli>\n\u003C\u002Ful>\n","wysiwyg_section","checkbox","The challenge","Overcoming the limitations of a monolithic platform",[],"the-challenge",{"id":317,"copy":318,"_modelApiKey":310,"listStyle":304,"subtitle":319,"title":320,"darkTheme":11,"buttons":321,"sectionId":322,"color":306},"RSZ5Vr_MTzWS7pubCdufZg","\u003Cp>Werlabs quickly ruled out “headless” versions of monolithic platforms that simply added an API layer on top of their structure. Werlabs has a strong internal team of developers whose technical choices are respected and backed by the business benefits they would provide. The team had been following developments in the composable commerce space for some time and landed on the following stack:   \u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>Commerce engine — \u003Cstrong>Commerce Layer\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli>CMS — \u003Cstrong>Strapi\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli>Payment gateway — \u003Cstrong>Klarna Checkout\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli>SSG\u002FFramework — \u003Cstrong>Next.js\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli>CDN — \u003Cstrong>Cloudfront\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n","The solution","Modernizing their commerce solution for greater composability and control",[],"the-solution",{"_modelApiKey":324,"border":11,"caption":325,"image":326,"size":335,"darkTheme":11,"rounded":7,"color":306},"image_block","",{"url":327,"alt":328,"title":328,"width":329,"height":330,"format":331,"focalPoint":332,"customData":334},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1702475528-werlabs-devices-comp.jpg","Werlabs devices",1600,802,"jpg",{"x":333,"y":333},0.5,{},"standard",{"id":337,"copy":338,"_modelApiKey":310,"listStyle":311,"subtitle":339,"title":340,"darkTheme":11,"buttons":341,"sectionId":342,"color":306},"YYlOR0cCQXaPXkIxZ1JT6w","\u003Cp>The new approach brought benefits to all key stakeholders:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>\u003Cem>Developers\u003C\u002Fem>\u003C\u002Fstrong>---Devs appreciated that they were able to implement Commerce Layer in their proof of concept (POC) within a few days. The code performed so well that they were able to reuse it for their live composable store. A big part of this was Commerce Layer’s integration with Werlab’s preferred payment gateway \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fdocs.commercelayer.io\u002Fcore\u002Fv\u002Fhow-tos\u002Fplacing-orders\u002Fpayments\u002Fklarna\">Klarna\u003C\u002Fa>, which was widely used and highly trusted in northern Europe, especially in Sweden.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Content creators\u003C\u002Fem>\u003C\u002Fstrong>---Content editors also realized \u003Cstrong>the advantages of managing content separately from the commerce engine\u003C\u002Fstrong>. Werlab’s editors manage all types of content - editorial, product, support - that can be accessed through multiple destinations. Back when Werlabs was on Magento, content editors had to be outfitted with specific roles and permissions in separate systems. Having all this content centralized in a CMS eliminated content duplication, which also minimized errors and greatly increased operational efficiency. As a bonus, new editors could be easily onboarded by training them on a single tool instead of multiple.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Marketing teams\u003C\u002Fem>\u003C\u002Fstrong>---Marketing professionals also expressed great satisfaction with the newfound flexibility in creating pages. In the past, they were required to build PDPs for every single variation of their product, which necessitated a spider web of redirects and canonical URLs to properly optimize their primary product pages for search. With Commerce Layer and the new stack, they could now have freedom in the way they build pages and create as many as they need, breaking the 1 SKU = 1 PDP ratio that was at the unbreakable base of the previous stack. A SKU in Commerce Layer is the link between an order’s line item and any content block within the CMS, which can be a whole PDP page or a linked image that represents a variant. SKUs in Commerce Layer do not require a PDP, just a URL. As a result, Werlab’s marketing team had \u003Cstrong>full flexibility in creating any type of page for promotional and SEO purposes\u003C\u002Fstrong>. This freedom to build also eliminated the need to create multiple redirects and canonical URLs, resulting in significant time and effort savings. While sparing on unnecessary pages on one side, they could create as many landing pages they needed on the other side, making sure every highly-searched term could have a proper landing page in their site.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>\u003Cstrong>The launch saw an immediate 23% improvement on conversion rate\u003C\u002Fstrong> which exceeded the 10% target they had set internally. As the new site settles in, Werlabs expects \u003Cstrong>additional benefits around AOV, site performance, and fewer calls into customer service.\u003C\u002Fstrong>  \u003C\u002Fp>\n\n\u003Cp>Post-launch, Werlabs plans to add subscriptions and offer services to mid-sized B2B companies that  want to offer health check plans to their employees. As they experiment with their store (with their newfound freedom to A\u002FB test), they’ll continue to find new opportunities for growth, all of which are easily implemented with their new composable architecture powered by Commerce Layer.\u003C\u002Fp>\n","The result","An immediate impact on conversion and greatly improved workflows",[],"the-result",{"_modelApiKey":344,"copy":345,"name":346,"info":347,"darkTheme":11},"quote_block","With Commerce Layer, there was an underlying trust that most of our use cases would be solved for and in a good way. Their sales team was knowledgeable and our dev team had ready access to their developers. 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