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help your business.",[202,205],{"_modelApiKey":203,"text":204,"isExternal":7,"url":75,"openForm":11},"link","Get started for free",{"_modelApiKey":203,"text":206,"isExternal":11,"openForm":7,"form":207},"Contact us",{"_modelApiKey":55,"slug":138,"name":139},{"showNotification":7,"link":209,"linkText":210,"text":215},{"_modelApiKey":203,"text":210,"isExternal":11,"link":211,"openForm":11},"Read article",{"_modelApiKey":212,"slug":213,"title":214},"blog_post","payment-api-redesigned","Introducing our new Payments API. For humans and agents.","\u003Cp>Introducing our new Payments API. For humans and agents.\u003C\u002Fp>\n",{"ctaText":217},"Subscribe",[219,225,229,236,240,246,249,253,261,262,267,272,274],{"_modelApiKey":55,"slug":220,"pardotFormEmbedCode":221,"formEmbedMinHeight":222,"successTitle":223,"successCopy":224},"agentic-commerce","https:\u002F\u002Fcommercelayer.fillout.com\u002Ft\u002F5w4Khwgxr6us?whitepaper=agentic",520,"Thank you for your request!","We’ll be in touch soon to arrange a date and time for your personalized demo.",{"_modelApiKey":55,"slug":226,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"successTitle":223,"successCopy":224},"shopify","https:\u002F\u002Fform.fillout.com\u002Ft\u002FgVnLSmKZwRus",850,{"_modelApiKey":55,"slug":130,"pardotFormEmbedCode":230,"formEmbedMinHeight":231,"displayTitle":232,"copy":233,"successTitle":234,"successCopy":235},"https:\u002F\u002Fform.fillout.com\u002Ft\u002FmVDF8aAiofus",500,"We give back.","\u003Cp>Part of Commerce Layer&#39;s company ethos is to empathize and support one another: co-workers, customers, and community. We want to do our part to help nonprofit organizations and small businesses who may feel adversely affected by the current global economic climate, and as a result, need in-kind support to reach their customers.\u003C\u002Fp>\n\n\u003Cp>If this general description matches your organization’s needs, please tell us your story by completing the following form so we can consider helping your cause.\u003C\u002Fp>\n","Thank you!","We will contact you soon to learn more about your story.",{"_modelApiKey":55,"slug":237,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":238,"copy":239},"book-an-onboarding-session","Book an onboarding session","\u003Cp>Schedule some time and our devs will help you set up a Commerce Layer + Sanity store.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":241,"pardotFormEmbedCode":242,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-our-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ComposableCommerce",450,"Download our whitepaper.","Check your inbox. You should receive a download link soon.",{"_modelApiKey":55,"slug":247,"pardotFormEmbedCode":248,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-the-content-and-commerce-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ContentAndCommerce",{"_modelApiKey":55,"slug":250,"pardotFormEmbedCode":251,"formEmbedMinHeight":243,"displayTitle":244,"copy":252,"successTitle":234,"successCopy":245},"whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=Jamstack","\u003Cp>Commerce Layer is the perfect platform for building commerce on the Jamstack. Convert any design into pixel perfect HTML pages. Connect a best-of-breed headless CMS. Go serverless and forget the hassle of managing complex infrastructures.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":254,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},"contact-links","https:\u002F\u002Fform.fillout.com\u002Ft\u002FeWPyhHGHT7us",750,"Contact us.","\u003Cp>Tell us about your project. Our team will reach out to you for a personalized offer.\u003C\u002Fp>\n","Thanks for your message!","We’ll be in touch soon to discuss your project details.",{"_modelApiKey":55,"slug":138,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},{"_modelApiKey":55,"slug":263,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":264,"successTitle":265,"successCopy":266},"demo-embed","Want to see it in action? Request a demo.","Thanks for your request!","We’ll be in touch soon to arrange a date and time for your free live demo.",{"_modelApiKey":55,"slug":53,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"https:\u002F\u002Fform.fillout.com\u002Ft\u002F9MTkDWMUSqus","Become our partner.","\u003Cp>Join us and get our guidance in helping your clients succeed. Our partners are our ambassadors. We are committed to your success as much as you are.\u003C\u002Fp>\n","We will contact you soon to discuss the details of our partnership.",{"_modelApiKey":55,"slug":273,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"partners-embed",{"_modelApiKey":55,"slug":143,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":275,"copy":276,"successTitle":265,"successCopy":266},"Get a free live demo.","\u003Cp>Get a personalized demo and learn more about what Commerce Layer can do for your company.\u003C\u002Fp>\n",{"content":278,"displayTitle":324,"heroIcon":325,"heroImage":332,"heroLink":339,"heroLinkText":340,"_seoMetaTags":342,"slug":405,"seoMetaTags":406},[279,285,294,301,308,321],{"_modelApiKey":280,"copy":281,"listStyle":282,"darkTheme":11,"buttons":283,"color":284,"indent":7},"wysiwyg","\u003Ch3>Extending healthcare accessibility online\u003C\u002Fh3>\n\n\u003Cp>Top Farmacia (\u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.topfarmacia.it\u002F\">\u003Ca href=\"http:\u002F\u002Fwww.topfarmacia.it\">www.topfarmacia.it\u003C\u002Fa>\u003C\u002Fa>) is one of the largest para-pharmacy e-retailers in Italy. Founded in 2011, it has been acquired by Hippocrates Holding in 2021.\u003C\u002Fp>\n\n\u003Cp>\u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.hippocratesholding.com\u002F\">Hippocrates Holding\u003C\u002Fa>, Italy&#39;s largest independent proximity healthcare platform, has been established in 2018 with the objective of transforming pharmacies from commoditized stores into the primary destination for customers&#39; everyday healthcare needs. Their comprehensive approach includes a network of over 500 \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.lafarmacia.it\u002F\">Lafarmacia\u003C\u002Fa> pharmacies, providing highly skilled advice, facilitating check-up reservations, caregiving services, and offering a wide range of over the counter and prescription products. By acquiring Top Farmacia, Hippocrates Holding has complemented its brick-and-mortar efforts by extending healthcare accessibility online.\u003C\u002Fp>\n","directional",[],"violet",{"id":286,"copy":287,"_modelApiKey":288,"listStyle":289,"subtitle":290,"title":291,"darkTheme":11,"buttons":292,"sectionId":293,"color":284},"AoUdEgVhRdiSOSOxnQ5-cQ","\u003Cp>In 2022, Top Farmacia embraced a digital transformation project, fueled by the need to face the changing market and the competition landscape; the para-pharmacy ecommerce market, that in its embryonal phase has been little more than a digital outlet for physical family-owned businesses, has now evolved into a modern and challenging ecosystem, scaled up by the participation of retail groups (such as Hippocrates Holding) and multi-national investors.\u003C\u002Fp>\n\n\u003Ch4>Digital strategy objectives\u003C\u002Fh4>\n\n\u003Cp>Top Farmacia’s digital strategy focused on two primary objectives:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>\u003Cem>Enhancing customer experience\u003C\u002Fem>\u003C\u002Fstrong>---Improving the existing Top Farmacia website to provide a more elevated and user-friendly experience, transitioning customer service from a support role to an active sales enabler.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Provide a data-centric environment for business users\u003C\u002Fem>\u003C\u002Fstrong>---Technology shouldn’t ever be a bottleneck or a limit towards new marketing ideas or customer journeys, that must instead be powered by analytics insights to rollout new experimental activities on a daily basis. Flexibility is the keyword.\u003C\u002Fli>\n\u003C\u002Ful>\n","wysiwyg_section","checkbox","The challenge","Reimagining the healthcare retail experience",[],"the-challenge",{"id":295,"copy":296,"_modelApiKey":288,"listStyle":282,"subtitle":297,"title":298,"darkTheme":11,"buttons":299,"sectionId":300,"color":284},"G4pjRehOSuqa03p6HMRKUQ","\u003Cp>To achieve these goals, Top Farmacia adopted a composable technology stack for its brand-new website, focusing on the implementation of a core, site agnostic, platform to support current and future needs in terms of ecommerce. A complete re-platforming process was executed, where the to-be technology stack included:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>Commerce Layer\u003C\u002Fstrong> — Transactional engine\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Contentful\u003C\u002Fstrong> — CMS\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Algolia\u003C\u002Fstrong> — Search\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Fabrick\u003C\u002Fstrong>, \u003Cstrong>PayPal\u003C\u002Fstrong>, \u003Cstrong>Postepay\u003C\u002Fstrong> — Payment gateways\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Cognito\u003C\u002Fstrong> — Identity provider\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Netlify\u003C\u002Fstrong>, \u003Cstrong>Akamai\u003C\u002Fstrong> — CDN\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>The catalog, managed through integration with the national health agency data base, provided product details, descriptions, and media content. Stock availability and pricing were sourced from an internal ERP system. An API integration layer connected the Product Information Management (PIM) system to the CMS and Commerce Layer, synchronizing SKUs across both systems. In turn, the combination of content-related and transactional information provided the sources to index for the internal search engine.\u003C\u002Fp>\n","The solution","Top Farmacia's journey to seamless ecommerce integration",[],"the-solution",{"id":302,"copy":303,"_modelApiKey":288,"listStyle":282,"subtitle":304,"title":305,"darkTheme":11,"buttons":306,"sectionId":307,"color":284},"PORjn6wrSouEWe2t0Vnv7Q","\u003Ch4>Flexible promotions\u003C\u002Fh4>\n\n\u003Cp>The redesigned websites incorporated best practices in SEO and UX\u002FUI, enabling customers to easily find information and engage with promotions. Promotions, a cornerstone of the pharmaceutical business, were optimized to enhance customer engagement and drive sales. Features include:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>Discounts, bundle offers, and exclusive deals, triggered by website registration or through above the line or exclusive and personalized customer journeys (via marketing automation tools), along with cross-channel advertising, with exclusive benefits for customers engaged via social media.\u003C\u002Fli>\n\u003Cli>Free gift offers, both based on spending tiers or in partnership with specific vendors.\u003C\u002Fli>\n\u003Cli>Upcoming: tiered pricing for multi-quantity purchases, subscription plans for select products with dynamic pricing based on quantity and purchase frequency.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>To improve customer acquisition and retention, Top Farmacia introduced a dedicated landing page for promotions and coupons. Customers could access a comprehensive list of available offers, including personalized coupons and those linked to specific actions, such as account creation or newsletter subscriptions. This centralized platform streamlined customer interaction with promotional campaigns.\u003C\u002Fp>\n\n\u003Ch4>The role of customer service in revenue generation\u003C\u002Fh4>\n\n\u003Cp>Customer service played a pivotal role in supporting elderly clients and ensuring order finalization. The Top Farmacia team could create orders directly from their dashboard, applying discounts and completing shipping information for clients. They can also send clients a simplified link containing a complete order, requiring only payment details for completion thanks to Commerce Layer&#39;s \u003Ca href=\"\u002Fblog\u002Fsell-everywhere-with-commerce-layer-links\">Links\u003C\u002Fa> functionality. This feature seamlessly integrates with the ERP, financial, and logistics systems, offering a comprehensive solution that benefits both customers and the company. By facilitating purchases to the final step, Top Farmacia provided exceptional support while boosting revenue streams.\u003C\u002Fp>\n","The outcome","Unlocking potential: promotions and customer service",[],"the-outcome",{"_modelApiKey":309,"border":7,"caption":310,"image":311,"size":320,"darkTheme":11,"rounded":7,"color":284},"image_block","",{"url":312,"alt":313,"title":313,"width":314,"height":315,"format":316,"focalPoint":317,"customData":319},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1746010702-topfarmacia-it-promo-support_low.jpg","Top Farmacia promotions and customer care",1280,746,"jpg",{"x":318,"y":318},0.5,{},"standard",{"_modelApiKey":280,"copy":322,"listStyle":282,"darkTheme":11,"buttons":323,"color":284,"indent":11},"\u003Ch3>Conclusion\u003C\u002Fh3>\n\n\u003Cp>Top Farmacia’s journey demonstrates the transformative power of reinventing the way an e-retail business interacts with its customers to create a unified, client-centric experience. 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