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help your business.",[202,205],{"_modelApiKey":203,"text":204,"isExternal":7,"url":75,"openForm":11},"link","Get started for free",{"_modelApiKey":203,"text":206,"isExternal":11,"openForm":7,"form":207},"Contact us",{"_modelApiKey":55,"slug":138,"name":139},{"showNotification":7,"link":209,"linkText":210,"text":215},{"_modelApiKey":203,"text":210,"isExternal":11,"link":211,"openForm":11},"Read article",{"_modelApiKey":212,"slug":213,"title":214},"blog_post","payment-api-redesigned","Introducing our new Payments API. For humans and agents.","\u003Cp>Introducing our new Payments API. For humans and agents.\u003C\u002Fp>\n",{"ctaText":217},"Subscribe",[219,225,229,236,240,246,249,253,261,262,267,272,274],{"_modelApiKey":55,"slug":220,"pardotFormEmbedCode":221,"formEmbedMinHeight":222,"successTitle":223,"successCopy":224},"agentic-commerce","https:\u002F\u002Fcommercelayer.fillout.com\u002Ft\u002F5w4Khwgxr6us?whitepaper=agentic",520,"Thank you for your request!","We’ll be in touch soon to arrange a date and time for your personalized demo.",{"_modelApiKey":55,"slug":226,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"successTitle":223,"successCopy":224},"shopify","https:\u002F\u002Fform.fillout.com\u002Ft\u002FgVnLSmKZwRus",850,{"_modelApiKey":55,"slug":130,"pardotFormEmbedCode":230,"formEmbedMinHeight":231,"displayTitle":232,"copy":233,"successTitle":234,"successCopy":235},"https:\u002F\u002Fform.fillout.com\u002Ft\u002FmVDF8aAiofus",500,"We give back.","\u003Cp>Part of Commerce Layer's company ethos is to empathize and support one another: co-workers, customers, and community. We want to do our part to help nonprofit organizations and small businesses who may feel adversely affected by the current global economic climate, and as a result, need in-kind support to reach their customers.\u003C\u002Fp>\n\n\u003Cp>If this general description matches your organization’s needs, please tell us your story by completing the following form so we can consider helping your cause.\u003C\u002Fp>\n","Thank you!","We will contact you soon to learn more about your story.",{"_modelApiKey":55,"slug":237,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":238,"copy":239},"book-an-onboarding-session","Book an onboarding session","\u003Cp>Schedule some time and our devs will help you set up a Commerce Layer + Sanity store.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":241,"pardotFormEmbedCode":242,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-our-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ComposableCommerce",450,"Download our whitepaper.","Check your inbox. You should receive a download link soon.",{"_modelApiKey":55,"slug":247,"pardotFormEmbedCode":248,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-the-content-and-commerce-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ContentAndCommerce",{"_modelApiKey":55,"slug":250,"pardotFormEmbedCode":251,"formEmbedMinHeight":243,"displayTitle":244,"copy":252,"successTitle":234,"successCopy":245},"whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=Jamstack","\u003Cp>Commerce Layer is the perfect platform for building commerce on the Jamstack. Convert any design into pixel perfect HTML pages. Connect a best-of-breed headless CMS. Go serverless and forget the hassle of managing complex infrastructures.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":254,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},"contact-links","https:\u002F\u002Fform.fillout.com\u002Ft\u002FeWPyhHGHT7us",750,"Contact us.","\u003Cp>Tell us about your project. Our team will reach out to you for a personalized offer.\u003C\u002Fp>\n","Thanks for your message!","We’ll be in touch soon to discuss your project details.",{"_modelApiKey":55,"slug":138,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},{"_modelApiKey":55,"slug":263,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":264,"successTitle":265,"successCopy":266},"demo-embed","Want to see it in action? Request a demo.","Thanks for your request!","We’ll be in touch soon to arrange a date and time for your free live demo.",{"_modelApiKey":55,"slug":53,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"https:\u002F\u002Fform.fillout.com\u002Ft\u002F9MTkDWMUSqus","Become our partner.","\u003Cp>Join us and get our guidance in helping your clients succeed. Our partners are our ambassadors. We are committed to your success as much as you are.\u003C\u002Fp>\n","We will contact you soon to discuss the details of our partnership.",{"_modelApiKey":55,"slug":273,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"partners-embed",{"_modelApiKey":55,"slug":143,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":275,"copy":276,"successTitle":265,"successCopy":266},"Get a free live demo.","\u003Cp>Get a personalized demo and learn more about what Commerce Layer can do for your company.\u003C\u002Fp>\n",{"content":278,"displayTitle":347,"heroIcon":330,"heroImage":348,"heroLink":355,"heroLinkText":356,"_seoMetaTags":358,"slug":421,"seoMetaTags":422},[279,285,294,301,308,321,324,331,334,341,344],{"_modelApiKey":280,"copy":281,"listStyle":282,"darkTheme":11,"buttons":283,"color":284,"indent":7},"wysiwyg","\u003Ch3>About Social Thinking\u003C\u002Fh3>\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.socialthinking.com\u002F\" target=\"_blank\">Social Thinking\u003C\u002Fa> empowers individuals to navigate the complexities of social interactions and foster meaningful relationships through innovative tools and educational resources. Their offerings serve schools, clinics, and families worldwide, targeting individuals aged 4 through adulthood. With a focus on physical and digital resources—including workbooks, online coursework, and events—Social Thinking is a vital resource for educators and institutions.\u003C\u002Fp>\n\n\u003Cp>Primarily catering to the U.S. market, \u003Cstrong>Social Thinking\u003C\u002Fstrong> extends its reach internationally through marketplaces and book sellers.\u003C\u002Fp>\n","directional",[],"violet",{"id":286,"copy":287,"_modelApiKey":288,"listStyle":289,"subtitle":290,"title":291,"darkTheme":11,"buttons":292,"sectionId":293,"color":284},"ShqU_w74RhSpU81wiO1G0A","\u003Cp>Social Thinking’s existing digital platform, built on a monolithic Sitecore system, struggled to meet modern performance and usability expectations. Challenges included:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>\u003Cem>Slow checkout process\u003C\u002Fem>\u003C\u002Fstrong>---Frustrating for users and a barrier to conversions.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Inefficient purchase order handling\u003C\u002Fem>\u003C\u002Fstrong>---A cumbersome manual process for institutional customers.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Limited storytelling capabilities\u003C\u002Fem>\u003C\u002Fstrong>---Restrictive systems hindered the ability to showcase content central to their mission.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Global shipping limitations\u003C\u002Fem>\u003C\u002Fstrong>---Required more robust integrations for international fulfillment.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>With a growing customer base, Social Thinking needed a modern commerce solution that could:\u003C\u002Fp>\n\n\u003Col>\n\u003Cli>Provide a stateless cart to facilitate cart sharing and collaborative purchases.\u003C\u002Fli>\n\u003Cli>Support purchase order payments with document uploads.\u003C\u002Fli>\n\u003Cli>Improve checkout performance and efficiency.\u003C\u002Fli>\n\u003Cli>Enable advanced features like subscriptions, gift certificates, and promotional bundles.\u003C\u002Fli>\n\u003C\u002Fol>\n","wysiwyg_section","checkbox","The challenge","Transforming limitations into opportunities with a modern commerce solution",[],"the-challenge",{"id":295,"copy":296,"_modelApiKey":288,"listStyle":289,"subtitle":297,"title":298,"darkTheme":11,"buttons":299,"sectionId":300,"color":284},"Tq8i5w7yTA6QFKipD5esyA","\u003Cp>Social Thinking partnered with Commerce Layer to overhaul its digital commerce infrastructure. The project, that launched within eight months after a thorough discovery phase, involved a complete backend replacement while retaining the existing frontend.\u003C\u002Fp>\n\n\u003Ch4>Key objectives\u003C\u002Fh4>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>\u003Cem>Enhanced performance\u003C\u002Fem>\u003C\u002Fstrong>---Deliver faster and more efficient checkout experiences.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>B2B optimization\u003C\u002Fem>\u003C\u002Fstrong>---Implement robust support for purchase orders, enabling PDF uploads linked to orders and seamless invoice management.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Global reach\u003C\u002Fem>\u003C\u002Fstrong>---Integrate external shipping calculations and Avalara for streamlined tax compliance.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Advanced capabilities\u003C\u002Fem>\u003C\u002Fstrong>---Add features like bundling (e.g., combining online training with physical products), subscriptions, and support for promotions.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Payment flexibility\u003C\u002Fem>\u003C\u002Fstrong>---Support diverse payment gateways, including PayPal, Stripe, and manual invoice handling.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Ch4>Implementation highlights\u003C\u002Fh4>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>\u003Cem>Stateless cart\u003C\u002Fem>\u003C\u002Fstrong>---Designed for educators to easily build and share carts with administrators or customer service teams.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Purchase order support\u003C\u002Fem>\u003C\u002Fstrong>---A dedicated workflow for institutional customers to upload and manage POs, simplifying their buying process.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Checkout fork\u003C\u002Fem>\u003C\u002Fstrong>---A custom checkout solution tailored to Social Thinking’s unique needs.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Third-party integrations\u003C\u002Fem>\u003C\u002Fstrong>---For payment, tax and shipping processes.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Bundles and promotions\u003C\u002Fem>\u003C\u002Fstrong>---Enhanced marketing capabilities to drive sales.\u003C\u002Fli>\n\u003C\u002Ful>\n","The solution","A tailored commerce transformation for seamless experiences",[],"the-solution",{"id":302,"copy":303,"_modelApiKey":288,"listStyle":289,"subtitle":304,"title":305,"darkTheme":11,"buttons":306,"sectionId":307,"color":284},"frrmEjAGTpOjvlyWg-ZHaw","\u003Cp>With Commerce Layer’s flexible headless architecture, Social Thinking achieved:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>\u003Cem>Significant performance gains: faster load and checkout times, improving the user experience\u003C\u002Fem>\u003C\u002Fstrong>---The move to a headless, API-first architecture immediately resulted in a noticeably faster and more responsive experience for end users. While exact benchmarks are still being collected, early feedback from both internal QA teams and customers has confirmed \u003Cstrong>checkout speed improvements\u003C\u002Fstrong> (the decoupling of frontend and backend processes reduced lag time between cart updates and order submission) and \u003Cstrong>page load consistency\u003C\u002Fstrong> (with fewer third-party dependencies and lighter API payloads, key pages such as the cart, product detail, and checkout now load significantly faster—even during peak traffic).\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Streamlined B2B operations\u003C\u002Fem>\u003C\u002Fstrong>---Simplified PO handling and invoicing for institutional customers.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Enhanced scalability: a future-proof platform ready for international expansion and feature growth\u003C\u002Fem>\u003C\u002Fstrong>---Commerce Layer’s headless, API-first architecture provides Social Thinking with a robust foundation for future growth. The platform’s composable design enables seamless integration of new features, geographies, and services without requiring a complete system overhaul.\u003C\u002Fli>\n\u003C\u002Ful>\n","The outcome","Driving growth and efficiency through a scalable, future-ready commerce platform with Commerce Layer",[],"the-outcome",{"_modelApiKey":309,"border":7,"caption":310,"image":311,"size":320,"darkTheme":11,"rounded":7,"color":284},"image_block","",{"url":312,"alt":313,"title":313,"width":314,"height":315,"format":316,"focalPoint":317,"customData":319},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1747744630-socialthinking-products-early-learners-bundle.jpg","Social Thinking early product bundle",1280,1347,"jpg",{"x":318,"y":318},0.5,{},"standard",{"_modelApiKey":280,"copy":322,"listStyle":282,"darkTheme":11,"buttons":323,"color":284,"indent":11},"\u003Cp>A key enabler of this scalability is Commerce Layer’s \u003Ca href=\"https:\u002F\u002Fgithub.com\u002Fcommercelayer\u002Fapp-elements\" target=\"_blank\">App Elements\u003C\u002Fa>, which allowed Social Thinking to embed prebuilt components—such as customer address forms, orders app, and customer apps—directly into their custom frontend. These components not only accelerated development timelines but also gave full administrative control to internal teams. This means customer service can more efficiently manage and assist customers in real time, enhancing both the backend experience and end-user satisfaction.\u003C\u002Fp>\n",[],{"_modelApiKey":325,"title":326,"preTitle":93,"linkText":59,"darkTheme":11,"link":327},"link_block","App Elements",{"_modelApiKey":203,"text":328,"label":310,"subtitle":310,"icon":310,"isExternal":7,"url":329,"link":330,"anchor":310,"openForm":11,"form":330,"htmlClassNames":310},"App Elements Storybook","https:\u002F\u002Fcommercelayer.github.io\u002Fapp-elements\u002F",null,{"_modelApiKey":280,"copy":332,"listStyle":282,"darkTheme":11,"buttons":333,"color":284,"indent":11},"\u003Cp>Additionally, the flexibility to customize and extend these components ensures that the platform continues to evolve alongside business needs. For example, \u003Ca href=\"https:\u002F\u002Fdocs.commercelayer.io\u002Fcore\u002Fapi-reference\u002Fflex_promotions\" target=\"_blank\">flex promotions\u003C\u002Fa> powered by their new \u003Ca href=\"https:\u002F\u002Fdocs.commercelayer.io\u002Frules-engine\u002Fresources\u002Fpromotions\" target=\"_blank\">Rules Engine\u003C\u002Fa>, one of Commerce Layer’s most recent innovations, introduces highly customizable and granular promotional logic. This empowered Social Thinking to replace external promotion services, resulting in \u003Cstrong>further performance improvements\u003C\u002Fstrong> by reducing third-party dependencies and API calls during checkout. Flex promotions also allow for dynamic, targeted pricing strategies—essential for launching region-specific campaigns or adapting to seasonal trends.\u003C\u002Fp>\n",[],{"_modelApiKey":325,"title":335,"preTitle":93,"linkText":59,"darkTheme":11,"link":336},"Rules Engine",{"_modelApiKey":203,"text":337,"label":310,"subtitle":310,"icon":310,"isExternal":11,"url":310,"link":338,"anchor":310,"openForm":11,"form":330,"htmlClassNames":310},"The new Rules Engine changes the game for how to do promotions",{"_modelApiKey":212,"slug":339,"title":340},"the-new-promotion-rule-engine-changes-the-game-for-how-to-do-promotions","The new Rules Engine changes the game for how to do promotions.",{"_modelApiKey":280,"copy":342,"listStyle":282,"darkTheme":11,"buttons":343,"color":284,"indent":11},"\u003Cp>Because Commerce Layer \u003Cstrong>separates frontend and backend concerns\u003C\u002Fstrong>, scaling to new regions or adding capabilities like multi-currency support, localized content, or marketplace integrations becomes a straightforward and low-risk process. This ensures that Social Thinking is well-positioned to meet the needs of educators and families worldwide as it expands its mission globally.\u003C\u002Fp>\n\n\u003Cp>The MVP’s successful delivery established a foundation for future enhancements, including improved storytelling capabilities to better align with Social Thinking’s mission of fostering social learning globally.\u003C\u002Fp>\n",[],{"_modelApiKey":280,"copy":345,"listStyle":282,"darkTheme":11,"buttons":346,"color":284,"indent":11},"\u003Ch3>Conclusion\u003C\u002Fh3>\n\n\u003Cp>Commerce Layer’s integration empowered Social Thinking to modernize its digital commerce platform, delivering improved performance, user experiences, and operational efficiencies. 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