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help your business.",[202,205],{"_modelApiKey":203,"text":204,"isExternal":7,"url":75,"openForm":11},"link","Get started for free",{"_modelApiKey":203,"text":206,"isExternal":11,"openForm":7,"form":207},"Contact us",{"_modelApiKey":55,"slug":138,"name":139},{"showNotification":7,"link":209,"linkText":210,"text":215},{"_modelApiKey":203,"text":210,"isExternal":11,"link":211,"openForm":11},"Read article",{"_modelApiKey":212,"slug":213,"title":214},"blog_post","payment-api-redesigned","Introducing our new Payments API. For humans and agents.","\u003Cp>Introducing our new Payments API. For humans and agents.\u003C\u002Fp>\n",{"ctaText":217},"Subscribe",[219,225,229,236,240,246,249,253,261,262,267,272,274],{"_modelApiKey":55,"slug":220,"pardotFormEmbedCode":221,"formEmbedMinHeight":222,"successTitle":223,"successCopy":224},"agentic-commerce","https:\u002F\u002Fcommercelayer.fillout.com\u002Ft\u002F5w4Khwgxr6us?whitepaper=agentic",520,"Thank you for your request!","We’ll be in touch soon to arrange a date and time for your personalized demo.",{"_modelApiKey":55,"slug":226,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"successTitle":223,"successCopy":224},"shopify","https:\u002F\u002Fform.fillout.com\u002Ft\u002FgVnLSmKZwRus",850,{"_modelApiKey":55,"slug":130,"pardotFormEmbedCode":230,"formEmbedMinHeight":231,"displayTitle":232,"copy":233,"successTitle":234,"successCopy":235},"https:\u002F\u002Fform.fillout.com\u002Ft\u002FmVDF8aAiofus",500,"We give back.","\u003Cp>Part of Commerce Layer's company ethos is to empathize and support one another: co-workers, customers, and community. We want to do our part to help nonprofit organizations and small businesses who may feel adversely affected by the current global economic climate, and as a result, need in-kind support to reach their customers.\u003C\u002Fp>\n\n\u003Cp>If this general description matches your organization’s needs, please tell us your story by completing the following form so we can consider helping your cause.\u003C\u002Fp>\n","Thank you!","We will contact you soon to learn more about your story.",{"_modelApiKey":55,"slug":237,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":238,"copy":239},"book-an-onboarding-session","Book an onboarding session","\u003Cp>Schedule some time and our devs will help you set up a Commerce Layer + Sanity store.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":241,"pardotFormEmbedCode":242,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-our-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ComposableCommerce",450,"Download our whitepaper.","Check your inbox. You should receive a download link soon.",{"_modelApiKey":55,"slug":247,"pardotFormEmbedCode":248,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-the-content-and-commerce-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ContentAndCommerce",{"_modelApiKey":55,"slug":250,"pardotFormEmbedCode":251,"formEmbedMinHeight":243,"displayTitle":244,"copy":252,"successTitle":234,"successCopy":245},"whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=Jamstack","\u003Cp>Commerce Layer is the perfect platform for building commerce on the Jamstack. Convert any design into pixel perfect HTML pages. Connect a best-of-breed headless CMS. Go serverless and forget the hassle of managing complex infrastructures.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":254,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},"contact-links","https:\u002F\u002Fform.fillout.com\u002Ft\u002FeWPyhHGHT7us",750,"Contact us.","\u003Cp>Tell us about your project. Our team will reach out to you for a personalized offer.\u003C\u002Fp>\n","Thanks for your message!","We’ll be in touch soon to discuss your project details.",{"_modelApiKey":55,"slug":138,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},{"_modelApiKey":55,"slug":263,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":264,"successTitle":265,"successCopy":266},"demo-embed","Want to see it in action? Request a demo.","Thanks for your request!","We’ll be in touch soon to arrange a date and time for your free live demo.",{"_modelApiKey":55,"slug":53,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"https:\u002F\u002Fform.fillout.com\u002Ft\u002F9MTkDWMUSqus","Become our partner.","\u003Cp>Join us and get our guidance in helping your clients succeed. Our partners are our ambassadors. We are committed to your success as much as you are.\u003C\u002Fp>\n","We will contact you soon to discuss the details of our partnership.",{"_modelApiKey":55,"slug":273,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"partners-embed",{"_modelApiKey":55,"slug":143,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":275,"copy":276,"successTitle":265,"successCopy":266},"Get a free live demo.","\u003Cp>Get a personalized demo and learn more about what Commerce Layer can do for your company.\u003C\u002Fp>\n",{"content":278,"displayTitle":348,"heroIcon":349,"heroImage":355,"heroLink":362,"heroLinkText":363,"_seoMetaTags":365,"slug":428,"seoMetaTags":429},[279,285,293,302,310,322,325,332,339,342,345],{"_modelApiKey":280,"copy":281,"listStyle":282,"darkTheme":11,"buttons":283,"color":284,"indent":7},"wysiwyg","\u003Cp>\u003Cstrong>Shop By Link\u003C\u002Fstrong> is a lightweight marketplace platform built on top of Commerce Layer’s API and Dashboard, designed for individuals and small businesses that want to sell online without the complexity of a full ecommerce website.\u003C\u002Fp>\n\n\u003Cp>With over \u003Cstrong>20,000 active users\u003C\u002Fstrong> in Italy where it has been initially launched, the platform demonstrates a scalable, API-first approach to commerce, where sellers can launch and operate digital storefronts using simple, conversion-focused landing pages rather than traditional multi-page ecommerce sites.\u003C\u002Fp>\n","directional",[],"violet",{"id":286,"copy":287,"_modelApiKey":288,"listStyle":282,"subtitle":289,"title":290,"darkTheme":11,"buttons":291,"sectionId":292,"color":284},"KhgeqE1pSdy1lb_w-Xv2yw","\u003Cp>A significant segment of sellers — creators, freelancers, micro-brands, and social sellers — face recurring barriers:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>High cost and complexity of building and maintaining an ecommerce website.\u003C\u002Fli>\n\u003Cli>Overhead of managing hosting, CMS, and frontend infrastructure.\u003C\u002Fli>\n\u003Cli>Poor conversion rates from overly complex shopping experiences.\u003C\u002Fli>\n\u003Cli>Limited technical expertise.\u003C\u002Fli>\n\u003Cli>An audience to reach, that knows them personally but can not buy from them digitally yet.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>These users don’t need a full storefront—they need a \u003Cstrong>fast, simple way to sell\u003C\u002Fstrong>.\u003C\u002Fp>\n","wysiwyg_section","The challenge","    Enabling simple online selling",[],"the-challenge",{"_modelApiKey":294,"title":295,"preTitle":296,"linkText":297,"darkTheme":11,"link":298},"link_block","How to start selling online without a website","Guide","Read more",{"_modelApiKey":203,"text":297,"label":299,"subtitle":299,"icon":299,"isExternal":7,"url":300,"link":301,"anchor":299,"openForm":11,"form":301,"htmlClassNames":299},"","https:\u002F\u002Fshopbylink.com\u002Fit-IT\u002Fcome-vendere-online-senza-ecommerce",null,{"id":303,"copy":304,"_modelApiKey":288,"listStyle":305,"subtitle":306,"title":307,"darkTheme":11,"buttons":308,"sectionId":309,"color":284},"B8WrCF_8SYKJcloeQqF2zA","\u003Cp>Shop By Link removes friction by offering a streamlined, API-driven approach to selling online:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>Single-product or multi-product landing pages\u003C\u002Fstrong> instead of full websites.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Embedded cart and checkout experience\u003C\u002Fstrong> powered by Commerce Layer.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Fully hosted commerce backend\u003C\u002Fstrong>, eliminating infrastructure concerns.\u003C\u002Fli>\n\u003Cli>Immediate access to order management and operations via the Commerce Layer Dashboard.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>At its core, the platform is built on \u003Cstrong>Commerce Layer links generated from SKU lists\u003C\u002Fstrong>. Each landing page corresponds to a curated SKU list, which defines the products available for purchase within that specific link.\u003C\u002Fp>\n\n\u003Cp>Developers have extended this model by \u003Cstrong>customizing the frontend layer on top of Commerce Layer links\u003C\u002Fstrong>, enabling:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>Rich, conversion-optimized landing pages.\u003C\u002Fli>\n\u003Cli>Support for \u003Cstrong>multiple images per product\u003C\u002Fstrong>, going beyond the default link presentation.\u003C\u002Fli>\n\u003Cli>Enhanced product storytelling without altering the underlying commerce logic.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>This architecture preserves the simplicity of Commerce Layer’s hosted capabilities while allowing full control over the user experience.\u003C\u002Fp>\n\n\u003Cp>As a result, sellers can start selling using high-quality, visually engaging pages backed by a robust commerce engine — without managing infrastructure or backend complexity.\u003C\u002Fp>\n","checkbox","The solution","    From storefronts to shared links",[],"the-solution",{"_modelApiKey":311,"border":7,"caption":299,"image":312,"size":321,"darkTheme":11,"rounded":7,"color":284},"image_block",{"url":313,"alt":314,"title":314,"width":315,"height":316,"format":317,"focalPoint":318,"customData":320},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1778598901-storefront2.jpg","Shop By Link storefront",1614,1920,"jpg",{"x":319,"y":319},0.5,{},"standard",{"_modelApiKey":280,"copy":323,"listStyle":305,"darkTheme":11,"buttons":324,"color":284,"indent":11},"\u003Ch3>How it works\u003C\u002Fh3>\n\n\u003Ch4>Products and landing page commerce\u003C\u002Fh4>\n\n\u003Cp>Sellers can set up and publish products in just a few steps.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>Create a product with a few clicks\u003C\u002Fstrong>, defining:\n- Name, image and product description\n- Variants (e.g. size, color)\n- Stock availability\n- Pricing\u003C\u002Fp>\n\n\u003Cp>Once configured, products are grouped into \u003Ca href=\"https:\u002F\u002Fdocs.commercelayer.io\u002Fcore-api-reference\u002Flinks\">links\u003C\u002Fa> powered by Commerce Layer \u003Ca href=\"https:\u002F\u002Fdocs.commercelayer.io\u002Fcore-api-reference\u002Fsku_lists\">SKU lists\u003C\u002Fa>. \u003C\u002Fp>\n\n\u003Cp>Each SKU List is then exposed through a \u003Cstrong>customized landing page\u003C\u002Fstrong>, where:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>Products are presented in a simple, conversion-focused layout.\u003C\u002Fli>\n\u003Cli>The page acts as a standalone storefront that can be shared via a single link.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>This approach combines the operational simplicity of Commerce Layer’s backend with a flexible frontend layer, allowing sellers to deliver engaging product experiences without building a full ecommerce site.\u003C\u002Fp>\n\n\u003Ch4>Cart and checkout\u003C\u002Fh4>\n\n\u003Cp>Shop By Link leverages Commerce Layer’s hosted \u003Ca href=\"https:\u002F\u002Fgithub.com\u002Fcommercelayer\u002Fmfe-cart\">cart\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fgithub.com\u002Fcommercelayer\u002Fmfe-checkout\">checkout\u003C\u002Fa> to provide:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>Secure, optimized checkout flows\u003C\u002Fli>\n\u003Cli>Multi-currency and international support\u003C\u002Fli>\n\u003Cli>Payment processing abstraction\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>This ensures enterprise-grade reliability without requiring sellers to manage any backend logic.\u003C\u002Fp>\n\n\u003Ch4>Marketplace model\u003C\u002Fh4>\n\n\u003Cp>The platform functions as a \u003Cstrong>marketplace of independent sellers\u003C\u002Fstrong>, each operating their own “store” through links rather than centralized storefront pages.\u003C\u002Fp>\n\n\u003Cp>This model enables:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>Decentralized selling\u003C\u002Fli>\n\u003Cli>High scalability without frontend bottlenecks\u003C\u002Fli>\n\u003Cli>Flexible seller onboarding\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>Shop By Link leverages \u003Cstrong>Stripe Connect\u003C\u002Fstrong> to manage marketplace payments and seller payouts. Each seller links their own Stripe connected account, ensuring funds are routed directly to them. Payments are \u003Cstrong>released only after successful delivery\u003C\u002Fstrong>, or \u003Cstrong>14 days after delivery if returns are enabled\u003C\u002Fstrong>, providing a safeguard for buyers and the platform.\u003C\u002Fp>\n\n\u003Cp>Payouts are automatically processed as \u003Cstrong>net amounts\u003C\u002Fstrong>, with the platform’s service fee \u003Cstrong>calculated and deducted upfront\u003C\u002Fstrong> via \u003Ca href=\"https:\u002F\u002Fstripe.com\u002Fen-it\u002Fconnect\">Stripe Connect\u003C\u002Fa>. This eliminates the need for manual reconciliation while ensuring transparent, predictable earnings for sellers.\u003C\u002Fp>\n\n\u003Ch4>White-label order management dashboard\u003C\u002Fh4>\n\n\u003Cp>Each seller is provisioned access to the \u003Cstrong>Commerce Layer Dashboard\u003C\u002Fstrong>, where they can:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>View incoming orders\u003C\u002Fli>\n\u003Cli>Manage customer data\u003C\u002Fli>\n\u003Cli>Capture payments (manual or automated flows)\u003C\u002Fli>\n\u003Cli>Monitor transaction status\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>This provides operational autonomy without requiring custom admin tools.\u003C\u002Fp>\n\n\u003Ch4>Fulfillment via DHL integration or external carrier\u003C\u002Fh4>\n\n\u003Cp>Shop By Link integrates fulfillment workflows where customer can decide to use the \u003Cstrong>DHL native integration or their own carrier\u003C\u002Fstrong> enabling:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>Shipment creation directly from order data\u003C\u002Fli>\n\u003Cli>Automated logistics handling\u003C\u002Fli>\n\u003Cli>Tracking and delivery management\u003C\u002Fli>\n\u003Cli>customer notification via email\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>This reduces operational friction and allows sellers to scale logistics without building integrations themselves.\u003C\u002Fp>\n",[],{"_modelApiKey":311,"border":7,"caption":299,"image":326,"size":321,"darkTheme":11,"rounded":7,"color":284},{"url":327,"alt":328,"title":328,"width":316,"height":329,"format":317,"focalPoint":330,"customData":331},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1778598940-sbl-dashboard-cut.jpg","Shop By Link dashboard",2295,{"x":319,"y":319},{},{"id":333,"copy":334,"_modelApiKey":288,"listStyle":305,"subtitle":335,"title":336,"darkTheme":11,"buttons":337,"sectionId":338,"color":284},"U3vEQLiUSU-MaVd_sc9_4A","\u003Cp>The impact of Shop By Link is reflected in both rapid adoption and operational efficiency. By removing technical barriers and simplifying the buying experience, the platform enables sellers to go live quickly and convert more effectively.\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>20,000+ active users\u003C\u002Fstrong> onboarded\u003C\u002Fli>\n\u003Cli>Rapid seller activation (minutes instead of days\u002Fweeks)\u003C\u002Fli>\n\u003Cli>High conversion rates driven by simplified buying flows\u003C\u002Fli>\n\u003Cli>Zero need for sellers to manage infrastructure\u003C\u002Fli>\n\u003C\u002Ful>\n","The results","    High adoption, low friction",[],"the-results",{"_modelApiKey":280,"copy":340,"listStyle":305,"darkTheme":11,"buttons":341,"color":284,"indent":11},"\u003Ch3>Key benefits\u003C\u002Fh3>\n\n\u003Cp>Shop By Link delivers value across the entire ecosystem, addressing the needs of both sellers and platform operators. Its lightweight, API-first approach simplifies operations while enabling scalable, high-performing commerce experiences.\u003C\u002Fp>\n\n\u003Ch4>For sellers\u003C\u002Fh4>\n\n\u003Cul>\n\u003Cli>No need for a full ecommerce website\u003C\u002Fli>\n\u003Cli>Instant go-to-market with minimal setup\u003C\u002Fli>\n\u003Cli>Easy creation of customized product selection for each end-customer\u003C\u002Fli>\n\u003Cli>Built-in payments, cart, and checkout\u003C\u002Fli>\n\u003Cli>Operational control via Dashboard\u003C\u002Fli>\n\u003Cli>Integrated logistics\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Ch4>For platform operators\u003C\u002Fh4>\n\n\u003Cul>\n\u003Cli>Scalable marketplace model\u003C\u002Fli>\n\u003Cli>Reduced frontend complexity\u003C\u002Fli>\n\u003Cli>API-driven extensibility\u003C\u002Fli>\n\u003Cli>Lower maintenance overhead\u003C\u002Fli>\n\u003C\u002Ful>\n",[],{"_modelApiKey":280,"copy":343,"listStyle":305,"darkTheme":11,"buttons":344,"color":284,"indent":11},"\u003Ch3>Why Commerce Layer\u003C\u002Fh3>\n\n\u003Cp>Shop By Link relies on Commerce Layer because of:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>\u003Cem>Headless, API-first architecture\u003C\u002Fem>\u003C\u002Fstrong>---Perfect for non-traditional commerce experiences.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Hosted checkout\u003C\u002Fem>\u003C\u002Fstrong>---Eliminates PCI and frontend complexity.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Dashboard\u003C\u002Fem>\u003C\u002Fstrong>---Avoids building custom back-office tools.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Composable integrations\u003C\u002Fem>\u003C\u002Fstrong>---Seamless connection with logistics providers like DHLs.\u003C\u002Fli>\n\u003C\u002Ful>\n",[],{"_modelApiKey":280,"copy":346,"listStyle":282,"darkTheme":11,"buttons":347,"color":284,"indent":11},"\u003Ch3>Conclusion\u003C\u002Fh3>\n\n\u003Cp>Shop By Link represents a shift in digital commerce: \u003Cstrong>from full websites to link-based selling experiences\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\u003Cp>By leveraging Commerce Layer, the platform delivers a powerful yet minimalistic solution that empowers thousands of sellers to operate efficiently — without ever building a traditional ecommerce store.\u003C\u002Fp>\n",[],"Enabling frictionless commerce without full ecommerce infrastructure.",{"url":350,"alt":301,"title":301,"width":351,"height":352,"format":353,"focalPoint":301,"customData":354},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1778082962-sbl-white_hole-pt.svg",179,65,"svg",{},{"url":356,"alt":357,"title":357,"width":358,"height":359,"format":317,"focalPoint":360,"customData":361},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1778081952-shop-by-link_hero_woman-blue-bg.jpg","Shop by Link hero",2400,1350,{"x":319,"y":319},{},{"_modelApiKey":203,"text":363,"label":299,"subtitle":299,"icon":299,"isExternal":7,"url":364,"link":301,"anchor":299,"openForm":11,"form":301,"htmlClassNames":299},"Visit 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