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help your business.",[202,205],{"_modelApiKey":203,"text":204,"isExternal":7,"url":75,"openForm":11},"link","Get started for free",{"_modelApiKey":203,"text":206,"isExternal":11,"openForm":7,"form":207},"Contact us",{"_modelApiKey":55,"slug":138,"name":139},{"showNotification":7,"link":209,"linkText":210,"text":215},{"_modelApiKey":203,"text":210,"isExternal":11,"link":211,"openForm":11},"Read article",{"_modelApiKey":212,"slug":213,"title":214},"blog_post","the-new-payments-api-built-for-how-people-pay-now","The new Payments API. Built for how people pay now.","\u003Cp>The new Payments API. Built for how people pay now.\u003C\u002Fp>\n",{"ctaText":217},"Subscribe",[219,225,229,236,240,246,249,253,261,262,267,272,274],{"_modelApiKey":55,"slug":220,"pardotFormEmbedCode":221,"formEmbedMinHeight":222,"successTitle":223,"successCopy":224},"agentic-commerce","https:\u002F\u002Fcommercelayer.fillout.com\u002Ft\u002F5w4Khwgxr6us?whitepaper=agentic",520,"Thank you for your request!","We’ll be in touch soon to arrange a date and time for your personalized demo.",{"_modelApiKey":55,"slug":226,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"successTitle":223,"successCopy":224},"shopify","https:\u002F\u002Fform.fillout.com\u002Ft\u002FgVnLSmKZwRus",850,{"_modelApiKey":55,"slug":130,"pardotFormEmbedCode":230,"formEmbedMinHeight":231,"displayTitle":232,"copy":233,"successTitle":234,"successCopy":235},"https:\u002F\u002Fform.fillout.com\u002Ft\u002FmVDF8aAiofus",500,"We give back.","\u003Cp>Part of Commerce Layer's company ethos is to empathize and support one another: co-workers, customers, and community. We want to do our part to help nonprofit organizations and small businesses who may feel adversely affected by the current global economic climate, and as a result, need in-kind support to reach their customers.\u003C\u002Fp>\n\n\u003Cp>If this general description matches your organization’s needs, please tell us your story by completing the following form so we can consider helping your cause.\u003C\u002Fp>\n","Thank you!","We will contact you soon to learn more about your story.",{"_modelApiKey":55,"slug":237,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":238,"copy":239},"book-an-onboarding-session","Book an onboarding session","\u003Cp>Schedule some time and our devs will help you set up a Commerce Layer + Sanity store.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":241,"pardotFormEmbedCode":242,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-our-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ComposableCommerce",450,"Download our whitepaper.","Check your inbox. You should receive a download link soon.",{"_modelApiKey":55,"slug":247,"pardotFormEmbedCode":248,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-the-content-and-commerce-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ContentAndCommerce",{"_modelApiKey":55,"slug":250,"pardotFormEmbedCode":251,"formEmbedMinHeight":243,"displayTitle":244,"copy":252,"successTitle":234,"successCopy":245},"whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=Jamstack","\u003Cp>Commerce Layer is the perfect platform for building commerce on the Jamstack. Convert any design into pixel perfect HTML pages. Connect a best-of-breed headless CMS. Go serverless and forget the hassle of managing complex infrastructures.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":254,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},"contact-links","https:\u002F\u002Fform.fillout.com\u002Ft\u002FeWPyhHGHT7us",750,"Contact us.","\u003Cp>Tell us about your project. Our team will reach out to you for a personalized offer.\u003C\u002Fp>\n","Thanks for your message!","We’ll be in touch soon to discuss your project details.",{"_modelApiKey":55,"slug":138,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},{"_modelApiKey":55,"slug":263,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":264,"successTitle":265,"successCopy":266},"demo-embed","Want to see it in action? Request a demo.","Thanks for your request!","We’ll be in touch soon to arrange a date and time for your free live demo.",{"_modelApiKey":55,"slug":53,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"https:\u002F\u002Fform.fillout.com\u002Ft\u002F9MTkDWMUSqus","Become our partner.","\u003Cp>Join us and get our guidance in helping your clients succeed. Our partners are our ambassadors. We are committed to your success as much as you are.\u003C\u002Fp>\n","We will contact you soon to discuss the details of our partnership.",{"_modelApiKey":55,"slug":273,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"partners-embed",{"_modelApiKey":55,"slug":143,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":275,"copy":276,"successTitle":265,"successCopy":266},"Get a free live demo.","\u003Cp>Get a personalized demo and learn more about what Commerce Layer can do for your company.\u003C\u002Fp>\n",{"content":278,"displayTitle":327,"heroIcon":328,"heroImage":336,"heroLink":345,"heroLinkText":346,"_seoMetaTags":348,"slug":411,"seoMetaTags":412},[279,285,293,300,305,308,321,324],{"_modelApiKey":280,"copy":281,"listStyle":282,"darkTheme":11,"buttons":283,"color":284,"indent":7},"wysiwyg","\u003Cp>\u003Cstrong>Louwman Group\u003C\u002Fstrong>, a family-run business founded a century ago, is one of the largest automotive companies in Europe. Headquartered in the Netherlands, the Louwman Group imports \u003Cstrong>Toyota\u003C\u002Fstrong>, \u003Cstrong>Lexus\u003C\u002Fstrong> and \u003Cstrong>Suzuki\u003C\u002Fstrong> autos and boats, to sell across their 70+ locations in the Netherlands, Belgium, Sweden, and the Czech Republic. Louwman group is also active in retail, leasing and financing, logistics and healthcare.\u003C\u002Fp>\n","directional",[],"violet",{"id":286,"copy":287,"_modelApiKey":288,"listStyle":282,"subtitle":289,"title":290,"darkTheme":11,"buttons":291,"sectionId":292,"color":284},"159482006","\u003Cp>Each brand in the Louwman portfolio, \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.suzuki.nl\u002F\">Suzuki.nl\u003C\u002Fa>, \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.toyota.nl\u002F\">Toyota.nl\u003C\u002Fa> and \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.lexus.nl\u002F\">Lexus.nl\u003C\u002Fa>, already has an online presence. Each site provides a compelling catalog-browsing experience for customers to view all available automotive models and accessories in a standard ecommerce structure, with product lists and product detail pages. Customers can search for specific models, watch product videos, reserve a test drive, and request a quotation. The only thing customers can’t do is purchase through the site itself, as all queries and potential purchases are redirected to a local dealer. \u003C\u002Fp>\n\n\u003Cp>The Louwman Group wanted to provide their customers a convenient, self-service option in addition to the dealer network. They had been considering online commerce for some time and wanted to follow the MACH approach. \u003Cstrong>Commerce Layer made it possible for them to adopt the most modern, composable commerce solution and set the foundation for an efficient rollout across their product lines and brands.\u003C\u002Fstrong>\u003C\u002Fp>\n","wysiwyg_section","The challenge","Introducing online commerce to a high-touch business",[],"the-challenge",{"id":294,"copy":295,"_modelApiKey":288,"listStyle":282,"subtitle":296,"title":297,"darkTheme":11,"buttons":298,"sectionId":299,"color":284},"159482007","\u003Cp>In January 2023, Louwman Group and \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.labdigital.nl\u002F\">Lab Digital\u003C\u002Fa>, a leading tech agency, defined an MVP that would introduce Commerce Layer into their existing architecture and test their end-to-end purchase and fulfillment processes.\u003C\u002Fp>\n\n\u003Cp>For their MVP, they would begin with the Suzuki accessories category and add prices, stock availability, add to cart, shopping cart and checkout. \u003Cstrong>Commerce Layer was introduced to their existing tech stack to simply make their current catalog shoppable.\u003C\u002Fstrong> Product data resided in their PIM (\u003Cstrong>Akeneo\u003C\u002Fstrong>) and site content in their CMS (\u003Cstrong>Wagtail\u003C\u002Fstrong>). Louwman integrated their PIM with Commerce Layer, linking the product ID in Akeneo with the SKU ID in Commerce Layer. An integration with \u003Cstrong>SAP\u003C\u002Fstrong>, their ERP system, provided Commerce Layer with price and stock (inventory) information to manage the full life cycle of the order. Thanks to Commerce Layer’s API-first architecture and \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fdocs.commercelayer.io\u002F\">comprehensive documentation\u003C\u002Fa>, Louwman Group was able to integrate Commerce Layer into their stack to power transactions and launched their MVP in three months.  \u003C\u002Fp>\n","The solution","Defining an MVP and testing the process end-to-end",[],"the-solution",{"_modelApiKey":301,"copy":302,"name":303,"info":304,"darkTheme":11},"quote_block","Commerce Layer made it possible to introduce commerce quickly — for one brand, and one category —  setting a strong operational foundation and getting key learnings. This will enable us to  roll out commerce smartly and efficiently across all categories and brands.","Paul Wassenaar","Ecommerce Lead at Louwman Group",{"_modelApiKey":280,"copy":306,"listStyle":282,"darkTheme":11,"buttons":307,"color":284,"indent":11},"\u003Ch4>Resulting tech stack\u003C\u002Fh4>\n\n\u003Cp>With a content management system and PIM already in place, Lab Digital and the Louwman Group focused on adding commerce and fulfillment capabilities.\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>Commerce — \u003Cstrong>Commerce Layer\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli>Payment gateway — \u003Cstrong>Adyen\u003C\u002Fstrong> for credit cards and \u003Cstrong>Ideal\u003C\u002Fstrong> for bank payments\u003C\u002Fli>\n\u003Cli>Logistic partner — \u003Cstrong>Post NL\u003C\u002Fstrong> via \u003Cstrong>Easypost\u003C\u002Fstrong> \u003C\u002Fli>\n\u003Cli>CMS — \u003Cstrong>Wagtail\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli>CDN — \u003Cstrong>Azure\u003C\u002Fstrong> \u003C\u002Fli>\n\u003Cli>PIM — \u003Cstrong>Akeneo\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli>ERP — \u003Cstrong>SAP\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>Commerce Layer’s approach to the separation of content and commerce enabled the Louwman Group to pursue a MACH approach and readily integrate into their existing systems. As noted by Erwin Griekspoor, a principal consultant at Louwman and a solution architect, "We already manage product data in a PIM, so why manage it in the ecommerce system too. \u003Cstrong>Commerce Layer’s decision to focus only on transactions is powerful in my opinion.\u003C\u002Fstrong>" \u003C\u002Fp>\n",[],{"_modelApiKey":309,"border":7,"caption":310,"image":311,"size":320,"darkTheme":11,"rounded":7,"color":284},"image_block","",{"url":312,"alt":313,"title":313,"width":314,"height":315,"format":316,"focalPoint":317,"customData":319},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1691140037-suzuki-nl-motoren-accessoires-product-page.jpg","Suzuki display accessory product page",1920,1641,"jpg",{"x":318,"y":318},0.5,{},"standard",{"_modelApiKey":280,"copy":322,"listStyle":282,"darkTheme":11,"buttons":323,"color":284,"indent":11},"\u003Cp>During development, Lab Digital and Louwman mindfully created a library of UI components  based on Commerce Layer’s micro frontends and tailored for their business — \u003Cem>Add to cart\u003C\u002Fem> button, shopping cart and checkout — that could be reused as they continue to roll out commerce across product categories and brands. 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