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help your business.",[202,205],{"_modelApiKey":203,"text":204,"isExternal":7,"url":75,"openForm":11},"link","Get started for free",{"_modelApiKey":203,"text":206,"isExternal":11,"openForm":7,"form":207},"Contact us",{"_modelApiKey":55,"slug":138,"name":139},{"showNotification":7,"link":209,"linkText":210,"text":215},{"_modelApiKey":203,"text":210,"isExternal":11,"link":211,"openForm":11},"Read article",{"_modelApiKey":212,"slug":213,"title":214},"blog_post","payment-api-redesigned","Introducing our new Payments API. For humans and agents.","\u003Cp>Introducing our new Payments API. For humans and agents.\u003C\u002Fp>\n",{"ctaText":217},"Subscribe",[219,225,229,236,240,246,249,253,261,262,267,272,274],{"_modelApiKey":55,"slug":220,"pardotFormEmbedCode":221,"formEmbedMinHeight":222,"successTitle":223,"successCopy":224},"agentic-commerce","https:\u002F\u002Fcommercelayer.fillout.com\u002Ft\u002F5w4Khwgxr6us?whitepaper=agentic",520,"Thank you for your request!","We’ll be in touch soon to arrange a date and time for your personalized demo.",{"_modelApiKey":55,"slug":226,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"successTitle":223,"successCopy":224},"shopify","https:\u002F\u002Fform.fillout.com\u002Ft\u002FgVnLSmKZwRus",850,{"_modelApiKey":55,"slug":130,"pardotFormEmbedCode":230,"formEmbedMinHeight":231,"displayTitle":232,"copy":233,"successTitle":234,"successCopy":235},"https:\u002F\u002Fform.fillout.com\u002Ft\u002FmVDF8aAiofus",500,"We give back.","\u003Cp>Part of Commerce Layer's company ethos is to empathize and support one another: co-workers, customers, and community. We want to do our part to help nonprofit organizations and small businesses who may feel adversely affected by the current global economic climate, and as a result, need in-kind support to reach their customers.\u003C\u002Fp>\n\n\u003Cp>If this general description matches your organization’s needs, please tell us your story by completing the following form so we can consider helping your cause.\u003C\u002Fp>\n","Thank you!","We will contact you soon to learn more about your story.",{"_modelApiKey":55,"slug":237,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":238,"copy":239},"book-an-onboarding-session","Book an onboarding session","\u003Cp>Schedule some time and our devs will help you set up a Commerce Layer + Sanity store.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":241,"pardotFormEmbedCode":242,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-our-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ComposableCommerce",450,"Download our whitepaper.","Check your inbox. You should receive a download link soon.",{"_modelApiKey":55,"slug":247,"pardotFormEmbedCode":248,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-the-content-and-commerce-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ContentAndCommerce",{"_modelApiKey":55,"slug":250,"pardotFormEmbedCode":251,"formEmbedMinHeight":243,"displayTitle":244,"copy":252,"successTitle":234,"successCopy":245},"whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=Jamstack","\u003Cp>Commerce Layer is the perfect platform for building commerce on the Jamstack. Convert any design into pixel perfect HTML pages. Connect a best-of-breed headless CMS. Go serverless and forget the hassle of managing complex infrastructures.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":254,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},"contact-links","https:\u002F\u002Fform.fillout.com\u002Ft\u002FeWPyhHGHT7us",750,"Contact us.","\u003Cp>Tell us about your project. Our team will reach out to you for a personalized offer.\u003C\u002Fp>\n","Thanks for your message!","We’ll be in touch soon to discuss your project details.",{"_modelApiKey":55,"slug":138,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},{"_modelApiKey":55,"slug":263,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":264,"successTitle":265,"successCopy":266},"demo-embed","Want to see it in action? Request a demo.","Thanks for your request!","We’ll be in touch soon to arrange a date and time for your free live demo.",{"_modelApiKey":55,"slug":53,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"https:\u002F\u002Fform.fillout.com\u002Ft\u002F9MTkDWMUSqus","Become our partner.","\u003Cp>Join us and get our guidance in helping your clients succeed. Our partners are our ambassadors. We are committed to your success as much as you are.\u003C\u002Fp>\n","We will contact you soon to discuss the details of our partnership.",{"_modelApiKey":55,"slug":273,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"partners-embed",{"_modelApiKey":55,"slug":143,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":275,"copy":276,"successTitle":265,"successCopy":266},"Get a free live demo.","\u003Cp>Get a personalized demo and learn more about what Commerce Layer can do for your company.\u003C\u002Fp>\n",{"content":278,"displayTitle":339,"heroIcon":340,"heroImage":341,"heroLink":348,"heroLinkText":349,"_seoMetaTags":351,"slug":421,"seoMetaTags":422},[279,285,293,301,309,316,329,332],{"_modelApiKey":280,"copy":281,"listStyle":282,"darkTheme":11,"buttons":283,"color":284,"indent":7},"wysiwyg","\u003Ch3>A digital transformation for global reach\u003C\u002Fh3>\n\n\u003Cp>In 1735, Marquis Carlo Andrea Ginori founded a porcelain factory driven by his passion for crafting what was often referred to as "white gold." Over the centuries, this venture grew into Ginori 1735, a global icon of elegance, style, and unparalleled craftsmanship. Acquired by Gucci in 2013 and now part of the Kering group, Ginori 1735 continues to honor its 290-year heritage as Italy's most esteemed porcelain manufacturer.\u003C\u002Fp>\n\n\u003Cp>In its mission to bring the artistry of porcelain to a global audience, \u003Ca href=\"https:\u002F\u002Fwww.ginori1735.com\u002F\" target=\"_blank\">Ginori 1735\u003C\u002Fa> launched its international ecommerce platform: a modern, multi-country and multi-currency website powered by Commerce Layer (more details below). \u003C\u002Fp>\n","directional",[],"violet",{"id":286,"copy":287,"_modelApiKey":288,"listStyle":282,"subtitle":289,"title":290,"darkTheme":11,"buttons":291,"sectionId":292,"color":284},"XN5CYgVqR7-Np8RoX-NswA","\u003Cp>Despite these advancements, Ginori faced a new challenge — managing wedding registry orders. Traditionally handled manually, this process proved labor-intensive, inefficient, and prone to errors. Key issues included:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>Manual order processing and financial reconciliation.\u003C\u002Fli>\n\u003Cli>Limited customer autonomy in browsing and purchasing registry items.\u003C\u002Fli>\n\u003Cli>Time-intensive tasks for both Ginori staff and customers.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>The team needed a scalable digital solution to streamline the wedding registry while maintaining the luxury experience Ginori customers expect.\u003C\u002Fp>\n","wysiwyg_section","The challenge","Digitalizing the wedding registry",[],"the-challenge",{"id":294,"copy":295,"_modelApiKey":288,"listStyle":296,"subtitle":297,"title":298,"darkTheme":11,"buttons":299,"sectionId":300,"color":284},"fNY5MVh6SnSTbTa6um_WUA","\u003Cp>To address this challenge, Ginori leveraged \u003Ca href=\"https:\u002F\u002Fdocs.commercelayer.io\u002Fcore\u002Fapi-reference\u002Flinks\" target=\"_blank\">Commerce Layer Links\u003C\u002Fa>, a feature designed to create shoppable landing pages quickly and efficiently. With this tool, Ginori implemented a dedicated wedding registry solution that enabled:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>\u003Cem>Custom inventory management\u003C\u002Fem>\u003C\u002Fstrong>---Ginori used Commerce Layer’s flexible \u003Ca href=\"https:\u002F\u002Fcommercelayer.io\u002Fdocs\u002Fdata-model\u002Finventory-models\" target=\"_blank\">inventory system\u003C\u002Fa> to create a virtual warehouse. This allowed wedding registry items to be separated from regular website stock, ensuring accurate inventory levels and exclusivity for registry products.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Simplified order creation\u003C\u002Fem>\u003C\u002Fstrong>---Ginori’s customer service team could generate a personalized wedding registry for each couple in just a few clicks, reducing operational complexity.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Customer autonomy\u003C\u002Fem>\u003C\u002Fstrong>---Registry guests could browse curated product selections, place orders directly, and complete transactions seamlessly through a hosted Commerce Layer front-end.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>This approach provided a quick, scalable solution while maintaining a user-friendly experience.\u003C\u002Fp>\n","checkbox","The solution","Commerce Layer Links",[],"the-solution",{"_modelApiKey":302,"title":303,"preTitle":304,"linkText":305,"darkTheme":11,"link":306},"link_block","Sell everywhere with Commerce Layer Links.","Related article","Read",{"isExternal":11,"link":307},{"_modelApiKey":212,"slug":308},"sell-everywhere-with-commerce-layer-links",{"id":310,"copy":311,"_modelApiKey":288,"listStyle":296,"subtitle":312,"title":313,"darkTheme":11,"buttons":314,"sectionId":315,"color":284},"MV8zOcmcSQ6R5P8u-vY8kg","\u003Cp>By integrating Commerce Layer Links, Ginori successfully:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>\u003Cem>Streamlined operations\u003C\u002Fem>\u003C\u002Fstrong>---Reduced manual workloads, improved order accuracy, and simplified financial reconciliation.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Enhanced customer experience\u003C\u002Fem>\u003C\u002Fstrong>---Allowed wedding registry guests to shop with ease and autonomy, reflecting Ginori’s commitment to exceptional service.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>\u003Cem>Accelerated implementation\u003C\u002Fem>\u003C\u002Fstrong>---Delivered a fully functional solution without requiring extensive development resources, allowing Ginori to quickly validate the project’s success.\u003C\u002Fli>\n\u003C\u002Ful>\n","The results","Streamlined operations and best-in-class customer experience",[],"the-results",{"_modelApiKey":317,"border":7,"caption":318,"image":319,"size":328,"darkTheme":11,"rounded":7,"color":284},"image_block","",{"url":320,"alt":321,"title":321,"width":322,"height":323,"format":324,"focalPoint":325,"customData":327},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1747924594-ginori-wedding-registry-anna-bob.jpg","Ginori wedding registry Anna & Bob",1280,1897,"jpg",{"x":326,"y":326},0.5,{},"standard",{"_modelApiKey":280,"copy":330,"listStyle":282,"darkTheme":11,"buttons":331,"color":284,"indent":11},"\u003Ch3>Conclusion\u003C\u002Fh3>\n\n\u003Cp>Commerce Layer Links empowered Ginori 1735 to address a unique operational challenge with speed, precision, and flexibility. While traditional websites can serve many needs, extraordinary use cases like bespoke inventory management and tailored shopping experiences often demand innovative solutions. For businesses seeking scalable, customizable tools to tackle niche challenges, Commerce Layer Links provides a powerful, effective option.\u003C\u002Fp>\n\n\u003Cp>With this functionality, Ginori not only upheld its legacy of excellence but also set a new standard for delivering extraordinary customer experiences in the digital age.\u003C\u002Fp>\n\n\u003Ch4>About Ginori 1735 website replatforming project\u003C\u002Fh4>\n\n\u003Cp>The company transitioned from a legacy Spree system to a modern composable architecture in about six months, leveraging:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>Commerce Layer\u003C\u002Fstrong> — Commerce engine\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Drupal 9.5\u003C\u002Fstrong> — CMS\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Elastic Search\u003C\u002Fstrong> — Search\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Braintree\u003C\u002Fstrong> — Payment gateway\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Next.js\u003C\u002Fstrong> — Static site generator\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Cloudflare\u003C\u002Fstrong> — CDN\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>Following the successful launch in select countries, Ginori quickly expanded the platform’s reach to markets across the globe, including the United States, South Africa, Australia, Japan, and Korea.\u003C\u002Fp>\n\n\u003Cp>Their platform offered also a unique feature: the ability to personalize products in the \u003Ca href=\"https:\u002F\u002Fwww.ginori1735.com\u002Fus\u002Fen\u002Fcollections\u002Fcorona-monogram\" target=\"_blank\">\u003Cem>Corona\u003C\u002Fem> line with monogrammed initials\u003C\u002Fa>, made possible by Commerce Layer's \u003Ca href=\"https:\u002F\u002Fcommercelayer.io\u002Fdocs\u002Fdata-model\u002Fsku-options\" target=\"_blank\">SKU options\u003C\u002Fa>. 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