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help your business.",[202,205],{"_modelApiKey":203,"text":204,"isExternal":7,"url":75,"openForm":11},"link","Get started for free",{"_modelApiKey":203,"text":206,"isExternal":11,"openForm":7,"form":207},"Contact us",{"_modelApiKey":55,"slug":138,"name":139},{"showNotification":7,"link":209,"linkText":210,"text":215},{"_modelApiKey":203,"text":210,"isExternal":11,"link":211,"openForm":11},"Read article",{"_modelApiKey":212,"slug":213,"title":214},"blog_post","payment-api-redesigned","Introducing our new Payments API. For humans and agents.","\u003Cp>Introducing our new Payments API. For humans and agents.\u003C\u002Fp>\n",{"ctaText":217},"Subscribe",[219,225,229,236,240,246,249,253,261,262,267,272,274],{"_modelApiKey":55,"slug":220,"pardotFormEmbedCode":221,"formEmbedMinHeight":222,"successTitle":223,"successCopy":224},"agentic-commerce","https:\u002F\u002Fcommercelayer.fillout.com\u002Ft\u002F5w4Khwgxr6us?whitepaper=agentic",520,"Thank you for your request!","We’ll be in touch soon to arrange a date and time for your personalized demo.",{"_modelApiKey":55,"slug":226,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"successTitle":223,"successCopy":224},"shopify","https:\u002F\u002Fform.fillout.com\u002Ft\u002FgVnLSmKZwRus",850,{"_modelApiKey":55,"slug":130,"pardotFormEmbedCode":230,"formEmbedMinHeight":231,"displayTitle":232,"copy":233,"successTitle":234,"successCopy":235},"https:\u002F\u002Fform.fillout.com\u002Ft\u002FmVDF8aAiofus",500,"We give back.","\u003Cp>Part of Commerce Layer's company ethos is to empathize and support one another: co-workers, customers, and community. We want to do our part to help nonprofit organizations and small businesses who may feel adversely affected by the current global economic climate, and as a result, need in-kind support to reach their customers.\u003C\u002Fp>\n\n\u003Cp>If this general description matches your organization’s needs, please tell us your story by completing the following form so we can consider helping your cause.\u003C\u002Fp>\n","Thank you!","We will contact you soon to learn more about your story.",{"_modelApiKey":55,"slug":237,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":238,"copy":239},"book-an-onboarding-session","Book an onboarding session","\u003Cp>Schedule some time and our devs will help you set up a Commerce Layer + Sanity store.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":241,"pardotFormEmbedCode":242,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-our-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ComposableCommerce",450,"Download our whitepaper.","Check your inbox. You should receive a download link soon.",{"_modelApiKey":55,"slug":247,"pardotFormEmbedCode":248,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-the-content-and-commerce-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ContentAndCommerce",{"_modelApiKey":55,"slug":250,"pardotFormEmbedCode":251,"formEmbedMinHeight":243,"displayTitle":244,"copy":252,"successTitle":234,"successCopy":245},"whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=Jamstack","\u003Cp>Commerce Layer is the perfect platform for building commerce on the Jamstack. Convert any design into pixel perfect HTML pages. Connect a best-of-breed headless CMS. Go serverless and forget the hassle of managing complex infrastructures.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":254,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},"contact-links","https:\u002F\u002Fform.fillout.com\u002Ft\u002FeWPyhHGHT7us",750,"Contact us.","\u003Cp>Tell us about your project. Our team will reach out to you for a personalized offer.\u003C\u002Fp>\n","Thanks for your message!","We’ll be in touch soon to discuss your project details.",{"_modelApiKey":55,"slug":138,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},{"_modelApiKey":55,"slug":263,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":264,"successTitle":265,"successCopy":266},"demo-embed","Want to see it in action? Request a demo.","Thanks for your request!","We’ll be in touch soon to arrange a date and time for your free live demo.",{"_modelApiKey":55,"slug":53,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"https:\u002F\u002Fform.fillout.com\u002Ft\u002F9MTkDWMUSqus","Become our partner.","\u003Cp>Join us and get our guidance in helping your clients succeed. Our partners are our ambassadors. We are committed to your success as much as you are.\u003C\u002Fp>\n","We will contact you soon to discuss the details of our partnership.",{"_modelApiKey":55,"slug":273,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"partners-embed",{"_modelApiKey":55,"slug":143,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":275,"copy":276,"successTitle":265,"successCopy":266},"Get a free live demo.","\u003Cp>Get a personalized demo and learn more about what Commerce Layer can do for your company.\u003C\u002Fp>\n",{"content":278,"displayTitle":375,"heroIcon":376,"heroImage":381,"heroLink":388,"heroLinkText":391,"_seoMetaTags":392,"slug":455,"seoMetaTags":456},[279,315,321,329,336,341,345,348,358,365],{"_modelApiKey":280,"stats":281,"layout":314},"stats_block",[282,293,300,307],{"_modelApiKey":283,"statText":284,"value":285,"image":286},"stat","\u003Cp>months to launch first MVP\u003C\u002Fp>\n","4",{"url":287,"alt":288,"title":288,"width":289,"height":289,"format":290,"focalPoint":291,"customData":292},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1671450570-months-to-launch.svg","Embonor months to launch",256,"svg",null,{},{"_modelApiKey":283,"statText":294,"value":295,"image":296},"\u003Cp>increase in conversion rate\u003C\u002Fp>\n","+59%",{"url":297,"alt":298,"title":298,"width":289,"height":289,"format":290,"focalPoint":291,"customData":299},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1671450684-conversion-rate.svg","Embonor increase in conversion rate",{},{"_modelApiKey":283,"statText":301,"value":302,"image":303},"\u003Cp>growth in monthly orders\u003C\u002Fp>\n","+44%",{"url":304,"alt":305,"title":305,"width":289,"height":289,"format":290,"focalPoint":291,"customData":306},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1671450729-monthly-orders.svg","Embonor monthly orders",{},{"_modelApiKey":283,"statText":308,"value":309,"image":310},"\u003Cp>household reach\u003C\u002Fp>\n","8.5x",{"url":311,"alt":312,"title":312,"width":289,"height":289,"format":290,"focalPoint":291,"customData":313},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1671450766-household-reach.svg","Embonor household reach",{},"Row",{"_modelApiKey":316,"copy":317,"listStyle":318,"darkTheme":11,"buttons":319,"color":320,"indent":7},"wysiwyg","\u003Cp>\u003Cstrong>Coca-Cola\u003C\u002Fstrong> is one of the most recognizable brands on the planet. In Chile, \u003Cstrong>Coca-Cola Embonor S.A.\u003C\u002Fstrong> is Coca-Cola's authorized partner responsible for bottling and distributing Coca-Cola, Diageo, Capel, Santa Rita, and AB Inbev products. They have developed a reputation for getting their products into any store, no matter how remote.\u003C\u002Fp>\n","directional",[],"violet",{"id":322,"copy":323,"_modelApiKey":324,"listStyle":318,"subtitle":325,"title":326,"darkTheme":11,"buttons":327,"sectionId":328,"color":320},"144393089","\u003Cp>Coca-Cola Embonor had been considering a D2C channel for some time, but in early 2020, they accelerated their ecommerce rollout as COVID-19 was forcing a lockout of stores. Providing a digital alternative would enable them to continue selling products while developing direct relationships with their customers.\u003C\u002Fp>\n\n\u003Cp>Coca-Cola Embonor set an aggressive target of \u003Cstrong>four months\u003C\u002Fstrong> to deliver an MVP to market. At the same time, they wanted to approach this project with a clear strategy in order to deliver outstanding service. In order for the MVP to work it had to:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>Operate in both Chile and Bolivia.\u003C\u002Fli>\n\u003Cli>Integrate seamlessly with their existing B2B application through reusable service and APIs.\u003C\u002Fli>\n\u003Cli>Deliver an easy personalized \u003Ca href=\"https:\u002F\u002Fembonor.micoca-cola.cl\u002F\" target=\"_blank\">miCoca-Cola.cl\u003C\u002Fa> shopping experience for customers.\u003C\u002Fli>\n\u003C\u002Ful>\n","wysiwyg_section","The challenge","Launching a new, D2C channel within four months",[],"the-challenge",{"id":330,"copy":331,"_modelApiKey":324,"listStyle":318,"subtitle":332,"title":333,"darkTheme":11,"buttons":334,"sectionId":335,"color":320},"144393090","\u003Cp>The Coca-Cola Embonor team had built a POC when they were initially exploring a potential D2C channel, but they quickly concluded that the POC could not sufficiently meet their needs because: \u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>It imposed too much design rigidity. \u003C\u002Fli>\n\u003Cli>The architecture could not adequately support multiple markets or currencies. \u003C\u002Fli>\n\u003Cli>There were concerns around the irregular delivery of security patches.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>To help get their ecommerce project off the ground and select the right technology, Coca-Cola Embonor engaged with a digital solutions partner, \u003Ca href=\"https:\u002F\u002Fwww.applydigital.com\u002F\" target=\"_blank\">Apply Digital\u003C\u002Fa>, to help define their technology stack and build out their D2C site.\u003C\u002Fp>\n\n\u003Cp>Given the need for design flexibility, market expansion, security and re-usability, Apply Digital proposed a composable commerce stack made up of content, commerce, and search as the core components.  \u003C\u002Fp>\n\n\u003Cp>Embonor-Apply Digital first selected \u003Cstrong>Contentful\u003C\u002Fstrong> as their headless CMS for both product and brand\u002Fmarketing content. This would allow the business to react quickly and make real-time decisions. For example, going this route would activate content editors to upload and manage site and product content directly, instead of having to rely on developers to make a site change for them.  \u003C\u002Fp>\n\n\u003Cp>Next, the Apply Digital-Embonor team focused on selecting the technology to manage inventory, prices, promotions, shopping cart, orders, accounts, and payments. From their past experience with WooCommerce, they considered this piece critically important. \u003Cstrong>The ecommerce solution had to work seamlessly with other composable services, connect with local payment gateways, and minimize complexity within the stack itself.\u003C\u002Fstrong> They viewed this as the most important decision within the technology stack:  \u003C\u002Fp>\n","The solution","Deciding on a composable commerce technology stack",[],"the-solution",{"_modelApiKey":337,"copy":338,"name":339,"info":340,"darkTheme":11},"quote_block","It’s the heart of ecommerce and the decision was to go with Commerce Layer. It was going to give us the robust APIs that would support the experience we wanted to create for our customers and the expansion goals we envisioned for the business.","Lidia Bonet","Chief Digital Officer at Coca-Cola Embonor",{"_modelApiKey":337,"copy":342,"name":343,"info":344,"darkTheme":11},"Commerce Layer ticked all the boxes. It was born headless, provided outstanding documentation, and delivered robust yet easy-to-understand APIs in a modern commerce platform. Calls with their CTO gave us the confidence that we would receive expert support throughout implementation.","Juan-Manuel Fluxà","Head of Technology at Apply Digital LATAM",{"_modelApiKey":316,"copy":346,"listStyle":318,"darkTheme":11,"buttons":347,"color":320,"indent":11},"\u003Cp>The final decision was to select the search engine. Embonor-Apply Digital chose \u003Cstrong>Algolia\u003C\u002Fstrong> for its ability to deliver fast, accurate and personalized search results in addition to the enabling navigational elements of the product catalog.\u003C\u002Fp>\n\n\u003Cp>Other key components of the infrastructure included:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>\u003Cstrong>Gatsby\u003C\u002Fstrong> as the static site generator on top of React to deliver blazing fast site speed. This choice also allowed them to create semi-static pages using \u003Cem>Gatsby Hydration\u003C\u002Fem> for cases where page content needed to be updated in real time.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>CloudFront\u003C\u002Fstrong> as the CDN to serve the ecommerce storefront.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>AWS\u003C\u002Fstrong> to define continuous delivery and continuous integration pipelines.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Lambda functions\u003C\u002Fstrong> to connect non-native payment gateways and power other functionalities such as transactional emails.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Middleware\u003C\u002Fstrong> to synchronize the new ecommerce store with Embonor’s legacy on-prem systems\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>The project was able to successfully integrate modern, cloud-based technologies with legacy systems and deliver a quality end-to-end digital experience. The \u003Ca href=\"https:\u002F\u002Fembonor.micoca-cola.cl\u002F\" target=\"_blank\">miCoca-Cola.cl\u003C\u002Fa> site also turned out to be the first successful composable commerce project in LATAM, quickly followed by \u003Ca href=\"https:\u002F\u002Fwww.micoca-cola.bo\u002F\" target=\"_blank\">miCoca-Cola.bo\u003C\u002Fa> in Bolivia.\u003C\u002Fp>\n",[],{"_modelApiKey":349,"border":11,"caption":350,"image":351,"size":357,"darkTheme":11,"rounded":11,"color":320},"image_block","",{"url":352,"alt":353,"title":353,"width":354,"height":355,"format":290,"focalPoint":291,"customData":356},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1677065470-stack-diagram-simpler_no-padding.svg","Stack diagram",1040,1263,{},"standard",{"id":359,"copy":360,"_modelApiKey":324,"listStyle":318,"subtitle":361,"title":362,"darkTheme":11,"buttons":363,"sectionId":364,"color":320},"144393092","\u003Cp>The UX team began customer research in April of 2020 and worked in partnership with the entire architecture team to identify all the services that needed to be integrated with the core tech stack such as logistics, fulfillment, and servicing. The team launched the \u003Ca href=\"https:\u002F\u002Fembonor.micoca-cola.cl\u002F\" target=\"_blank\">miCoca-Cola.cl\u003C\u002Fa> site on schedule, with their Chile site delivered in September and their Bolivia site in October.   \u003C\u002Fp>\n\n\u003Cp>Seven months after launching in September of 2020:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>Coca-Cola Embonor expanded from 9 cities and 1K households to \u003Cstrong>12 cities\u003C\u002Fstrong> and \u003Cstrong>8.5K households\u003C\u002Fstrong>.\u003C\u002Fli>\n\u003Cli>Conversion rates increased by \u003Cstrong>59%\u003C\u002Fstrong> to 5.3%.\u003C\u002Fli>\n\u003Cli>Total monthly orders grew \u003Cstrong>44%\u003C\u002Fstrong>.\u003C\u002Fli>\n\u003Cli>Sales grew \u003Cstrong>43% per month\u003C\u002Fstrong>.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>Coca-Cola Embonor also found that customers were returning and making repeat purchases. This project was deemed a success on three fronts: the commercial strategy, digital strategy, and service to customers. This set Coca-Cola Embonor on the path for ongoing market expansion and personalized experiences for customers.\u003C\u002Fp>\n","The result","Delivering outstanding results that exceeded expectations",[],"the-result",{"_modelApiKey":349,"border":7,"caption":350,"image":366,"size":357,"darkTheme":11,"rounded":7,"color":320},{"url":367,"alt":368,"title":368,"width":369,"height":370,"format":371,"focalPoint":372,"customData":374},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1675249333-coca-cola-embonor-colas-page.jpg","Coca-cola Embonor product page",1280,1407,"jpg",{"x":373,"y":373},0.5,{},"Coca-Cola Embonor launches the first composable commerce site in LATAM.",{"url":377,"alt":378,"title":378,"width":379,"height":379,"format":290,"focalPoint":291,"customData":380},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1671447391-glyph-embonor-white_traced.svg","Glyph Embonor white (traced)",800,{},{"url":382,"alt":383,"title":383,"width":384,"height":385,"format":371,"focalPoint":386,"customData":387},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1671447589-coca-cola-embonor_red-cover.jpg","Coca-cola Embonor red cover",2400,1350,{"x":373,"y":373},{},{"_modelApiKey":203,"text":389,"label":350,"subtitle":350,"icon":350,"isExternal":7,"url":390,"link":291,"anchor":350,"openForm":11,"form":291,"htmlClassNames":350},"Visit website","https:\u002F\u002Fembonor.micoca-cola.cl\u002F","Visit micoca-cola.cl",[393,396,400,403,407,410,413,417,421,425,428,432,436,440,444,447,451],{"attributes":291,"tag":394,"content":395},"title","Coca-Cola Embonor Brings Composable Commerce in LATAM",{"attributes":397,"tag":399,"content":291},{"property":398,"content":395},"og:title","meta",{"attributes":401,"tag":399,"content":291},{"name":402,"content":395},"twitter:title",{"attributes":404,"tag":399,"content":291},{"name":405,"content":406},"description","A composable commerce stack made up of Commerce Layer, Contentful, and Algolia to enable design flexibility, market expansion, security, and re-usability.",{"attributes":408,"tag":399,"content":291},{"property":409,"content":406},"og:description",{"attributes":411,"tag":399,"content":291},{"name":412,"content":406},"twitter:description",{"attributes":414,"tag":399,"content":291},{"property":415,"content":416},"og:image","https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1671461179-coca-cola-embonor_red-thumb.jpg?auto=format&fit=max&w=1200",{"attributes":418,"tag":399,"content":291},{"property":419,"content":420},"og:image:width","1200",{"attributes":422,"tag":399,"content":291},{"property":423,"content":424},"og:image:height","630",{"attributes":426,"tag":399,"content":291},{"name":427,"content":416},"twitter:image",{"attributes":429,"tag":399,"content":291},{"property":430,"content":431},"og:locale","en",{"attributes":433,"tag":399,"content":291},{"property":434,"content":435},"og:type","article",{"attributes":437,"tag":399,"content":291},{"property":438,"content":439},"og:site_name","Commerce Layer",{"attributes":441,"tag":399,"content":291},{"property":442,"content":443},"article:modified_time","2025-10-10T14:19:07Z",{"attributes":445,"tag":399,"content":291},{"property":446,"content":350},"article:publisher",{"attributes":448,"tag":399,"content":291},{"name":449,"content":450},"twitter:card","summary_large_image",{"attributes":452,"tag":399,"content":291},{"name":453,"content":454},"twitter:site","@commercelayer","coca-cola-embonor",[457,458,460,462,464,466,468,470,472,474,476,478,480,482,484,486,488],{"attributes":291,"tag":394,"content":395},{"attributes":459,"tag":399,"content":291},{"property":398,"content":395},{"attributes":461,"tag":399,"content":291},{"name":402,"content":395},{"attributes":463,"tag":399,"content":291},{"name":405,"content":406},{"attributes":465,"tag":399,"content":291},{"property":409,"content":406},{"attributes":467,"tag":399,"content":291},{"name":412,"content":406},{"attributes":469,"tag":399,"content":291},{"property":415,"content":416},{"attributes":471,"tag":399,"content":291},{"property":419,"content":420},{"attributes":473,"tag":399,"content":291},{"property":423,"content":424},{"attributes":475,"tag":399,"content":291},{"name":427,"content":416},{"attributes":477,"tag":399,"content":291},{"property":430,"content":431},{"attributes":479,"tag":399,"content":291},{"property":434,"content":435},{"attributes":481,"tag":399,"content":291},{"property":438,"content":439},{"attributes":483,"tag":399,"content":291},{"property":442,"content":443},{"attributes":485,"tag":399,"content":291},{"property":446,"content":350},{"attributes":487,"tag":399,"content":291},{"name":449,"content":450},{"attributes":489,"tag":399,"content":291},{"name":453,"content":454},1790330006705]