[{"data":1,"prerenderedAt":502},["ShallowReactive",2],{"bootstrap":3,"blog-5-reasons-you-need-to-start-doing-ecommerce-personalization-on-your-online-store":277},{"navigation":4,"globalConfig":196,"forms":218},{"headerSections":5,"headerFooterLinks":67,"footer":76,"legalLinks":153,"socialLinks":176},[6,39,44,50,57,62],{"hasSubMenu":7,"title":8,"links":9,"columns":38},true,"Product",[10,20,26,32],{"showTag":11,"_modelApiKey":12,"text":13,"subtitle":14,"icon":15,"isExternal":11,"link":16,"openForm":11},false,"navigation_link","Universal checkout","Sell anywhere","globe-simple",{"_modelApiKey":17,"slug":18,"title":19},"page","universal-checkout","Universal Checkout",{"showTag":11,"_modelApiKey":12,"text":21,"subtitle":22,"icon":23,"isExternal":11,"link":24,"openForm":11},"Distributed OMS","Manage orders","package",{"_modelApiKey":17,"slug":25,"title":21},"distributed-oms",{"showTag":11,"_modelApiKey":12,"text":27,"subtitle":28,"icon":29,"isExternal":11,"link":30,"openForm":11},"Promotion engine","Automated discounts","seal-percent",{"_modelApiKey":17,"slug":31,"title":27},"promotion-engine",{"showTag":11,"_modelApiKey":12,"text":33,"subtitle":34,"icon":35,"isExternal":11,"link":36,"openForm":11},"POS system","Operate stores","devices",{"_modelApiKey":17,"slug":37,"title":33},"pos-system",2,{"hasSubMenu":11,"showTag":11,"_modelApiKey":12,"text":40,"isExternal":11,"link":41,"openForm":11,"title":40},"Pricing",{"_modelApiKey":42,"slug":43},"pricing_page","pricing",{"hasSubMenu":11,"showTag":11,"_modelApiKey":12,"text":45,"isExternal":11,"link":46,"openForm":11,"title":45},"Customers",{"_modelApiKey":47,"slug":48,"title":49},"customer_landing_page","customers","Customers page",{"hasSubMenu":11,"showTag":11,"_modelApiKey":12,"text":51,"isExternal":11,"link":52,"openForm":11,"form":54,"title":51},"Partners",{"_modelApiKey":17,"slug":53,"title":51},"partners",{"_modelApiKey":55,"slug":53,"name":56},"form","PartnersForm",{"hasSubMenu":11,"showTag":11,"_modelApiKey":12,"text":58,"label":59,"isExternal":7,"url":60,"openForm":11,"title":61},"Docs Hub","Learn more","https:\u002F\u002Fdocs.commercelayer.io\u002F","Docs",{"hasSubMenu":11,"showTag":11,"_modelApiKey":12,"text":63,"isExternal":11,"link":64,"openForm":11,"title":63},"Blog",{"_modelApiKey":65,"slug":66},"blog_landing_page","blog",[68,72],{"text":69,"link":70},"Sign in",{"_modelApiKey":12,"text":69,"isExternal":7,"url":71,"openForm":11},"https:\u002F\u002Fdashboard.commercelayer.io\u002Fsign_in",{"text":73,"link":74},"Sign up for free",{"_modelApiKey":12,"text":73,"isExternal":7,"url":75,"openForm":11},"https:\u002F\u002Fdashboard.commercelayer.io\u002Fsign_up",[77,89,109,132],{"hasSubMenu":7,"title":8,"links":78},[79,81,83,85,87],{"showTag":11,"_modelApiKey":12,"text":13,"subtitle":14,"icon":15,"isExternal":11,"link":80,"openForm":11},{"_modelApiKey":17,"slug":18,"title":19},{"showTag":11,"_modelApiKey":12,"text":21,"subtitle":22,"icon":23,"isExternal":11,"link":82,"openForm":11},{"_modelApiKey":17,"slug":25,"title":21},{"showTag":11,"_modelApiKey":12,"text":27,"subtitle":28,"icon":29,"isExternal":11,"link":84,"openForm":11},{"_modelApiKey":17,"slug":31,"title":27},{"showTag":11,"_modelApiKey":12,"text":33,"subtitle":34,"icon":35,"isExternal":11,"link":86,"openForm":11},{"_modelApiKey":17,"slug":37,"title":33},{"showTag":11,"_modelApiKey":12,"text":40,"isExternal":11,"link":88,"openForm":11},{"_modelApiKey":42,"slug":43},{"hasSubMenu":7,"title":90,"links":91},"Resources",[92,94,99,104,107],{"showTag":11,"_modelApiKey":12,"text":93,"isExternal":7,"url":60,"openForm":11},"Documentation",{"showTag":11,"_modelApiKey":12,"text":95,"label":95,"isExternal":11,"link":96,"openForm":11},"Agentic Commerce",{"_modelApiKey":17,"slug":97,"title":98},"agentic-commerce-whitepaper","Agentic Commerce Whitepaper",{"showTag":11,"_modelApiKey":12,"text":100,"isExternal":11,"link":101,"openForm":11},"Core concepts",{"_modelApiKey":17,"slug":102,"title":103},"headless-commerce","Headless commerce",{"showTag":11,"_modelApiKey":12,"text":105,"isExternal":7,"url":106,"openForm":11},"Changelog","https:\u002F\u002Fdocs.commercelayer.io\u002Fchangelog\u002F",{"showTag":11,"_modelApiKey":12,"text":63,"isExternal":11,"link":108,"openForm":11},{"_modelApiKey":65,"slug":66},{"hasSubMenu":7,"title":110,"links":111},"Company",[112,116,118,121,126],{"showTag":11,"_modelApiKey":12,"text":113,"isExternal":11,"link":114,"openForm":11},"Vision",{"_modelApiKey":17,"slug":115,"title":113},"vision",{"showTag":11,"_modelApiKey":12,"text":45,"isExternal":11,"link":117,"openForm":11},{"_modelApiKey":47,"slug":48,"title":49},{"showTag":11,"_modelApiKey":12,"text":51,"isExternal":11,"link":119,"openForm":11,"form":120},{"_modelApiKey":17,"slug":53,"title":51},{"_modelApiKey":55,"slug":53,"name":56},{"showTag":11,"_modelApiKey":12,"text":122,"isExternal":11,"link":123,"openForm":11},"Security",{"_modelApiKey":17,"slug":124,"title":125},"security","Security at Commerce Layer",{"showTag":11,"_modelApiKey":12,"text":127,"label":128,"isExternal":11,"openForm":7,"form":129},"Giveback","Giveback program",{"_modelApiKey":55,"slug":130,"name":131},"giveback","GivebackForm",{"hasSubMenu":7,"title":133,"links":134},"Get in touch",[135,140,145,149],{"showTag":11,"_modelApiKey":12,"text":136,"isExternal":11,"openForm":7,"form":137},"Contact",{"_modelApiKey":55,"slug":138,"name":139},"contact","ContactUsForm",{"showTag":11,"_modelApiKey":12,"text":141,"isExternal":11,"openForm":7,"form":142},"Book a demo",{"_modelApiKey":55,"slug":143,"name":144},"demo","RequestDemoForm",{"showTag":11,"_modelApiKey":12,"text":146,"label":147,"isExternal":7,"url":148,"openForm":11},"Support","Email support","mailto:support@commercelayer.io",{"showTag":11,"_modelApiKey":12,"text":150,"label":151,"isExternal":7,"url":152,"openForm":11},"Community","Discord community","https:\u002F\u002Fdiscord.gg\u002Fcommercelayer",{"hasSubMenu":7,"title":154,"links":155},"Legal",[156,161,165,169,173],{"showTag":11,"_modelApiKey":12,"text":157,"label":158,"isExternal":7,"url":159,"openForm":11,"htmlClassNames":160},"Terms","Terms and conditions","\u002Flegal-embed\u002Fterms-of-service","iubenda-nostyle no-brand iubenda-noiframe iubenda-embed",{"showTag":11,"_modelApiKey":12,"text":162,"label":163,"isExternal":7,"url":164,"openForm":11,"htmlClassNames":160},"Privacy","Privacy policy","\u002Flegal-embed\u002Fprivacy-policy",{"showTag":11,"_modelApiKey":12,"text":166,"label":167,"isExternal":7,"url":168,"openForm":11,"htmlClassNames":160},"Cookies","Cookie policy","\u002Flegal-embed\u002Fcookie-policy",{"showTag":11,"_modelApiKey":12,"text":170,"isExternal":7,"url":171,"openForm":11,"htmlClassNames":172},"Notice at collection","#","iubenda-cs-uspr-link",{"showTag":11,"_modelApiKey":12,"text":174,"isExternal":7,"url":171,"openForm":11,"htmlClassNames":175},"Privacy preferences","iubenda-cs-preferences-link",[177,180,184,188,192],{"title":178,"type":179,"url":152,"isExternal":7},"Discord","discord-logo",{"title":181,"type":182,"url":183,"isExternal":7},"Github","github","https:\u002F\u002Fgithub.com\u002Fcommercelayer",{"title":185,"type":186,"url":187,"isExternal":7},"Bluesky","bluesky-logo","https:\u002F\u002Fbsky.app\u002Fprofile\u002Fcommercelayer.io",{"title":189,"type":190,"url":191,"isExternal":7},"X","x-logo","https:\u002F\u002Fx.com\u002Fcommercelayer",{"title":193,"type":194,"url":195,"isExternal":7},"LinkedIn","linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcommerce-layer",{"pagesWithoutCtaPanel":197,"ctaPanel":198,"notification":208,"showApiResponseTime":11,"newsletterSignup":216},[],{"title":199,"subtitle":200,"ctas":201},"Ready to get started?","Discover how we can help your business.",[202,205],{"_modelApiKey":203,"text":204,"isExternal":7,"url":75,"openForm":11},"link","Get started for free",{"_modelApiKey":203,"text":206,"isExternal":11,"openForm":7,"form":207},"Contact us",{"_modelApiKey":55,"slug":138,"name":139},{"showNotification":7,"link":209,"linkText":210,"text":215},{"_modelApiKey":203,"text":210,"isExternal":11,"link":211,"openForm":11},"Read article",{"_modelApiKey":212,"slug":213,"title":214},"blog_post","payment-api-redesigned","Introducing our new Payments API. For humans and agents.","\u003Cp>Introducing our new Payments API. For humans and agents.\u003C\u002Fp>\n",{"ctaText":217},"Subscribe",[219,225,229,236,240,246,249,253,261,262,267,272,274],{"_modelApiKey":55,"slug":220,"pardotFormEmbedCode":221,"formEmbedMinHeight":222,"successTitle":223,"successCopy":224},"agentic-commerce","https:\u002F\u002Fcommercelayer.fillout.com\u002Ft\u002F5w4Khwgxr6us?whitepaper=agentic",520,"Thank you for your request!","We’ll be in touch soon to arrange a date and time for your personalized demo.",{"_modelApiKey":55,"slug":226,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"successTitle":223,"successCopy":224},"shopify","https:\u002F\u002Fform.fillout.com\u002Ft\u002FgVnLSmKZwRus",850,{"_modelApiKey":55,"slug":130,"pardotFormEmbedCode":230,"formEmbedMinHeight":231,"displayTitle":232,"copy":233,"successTitle":234,"successCopy":235},"https:\u002F\u002Fform.fillout.com\u002Ft\u002FmVDF8aAiofus",500,"We give back.","\u003Cp>Part of Commerce Layer's company ethos is to empathize and support one another: co-workers, customers, and community. We want to do our part to help nonprofit organizations and small businesses who may feel adversely affected by the current global economic climate, and as a result, need in-kind support to reach their customers.\u003C\u002Fp>\n\n\u003Cp>If this general description matches your organization’s needs, please tell us your story by completing the following form so we can consider helping your cause.\u003C\u002Fp>\n","Thank you!","We will contact you soon to learn more about your story.",{"_modelApiKey":55,"slug":237,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":238,"copy":239},"book-an-onboarding-session","Book an onboarding session","\u003Cp>Schedule some time and our devs will help you set up a Commerce Layer + Sanity store.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":241,"pardotFormEmbedCode":242,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-our-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ComposableCommerce",450,"Download our whitepaper.","Check your inbox. You should receive a download link soon.",{"_modelApiKey":55,"slug":247,"pardotFormEmbedCode":248,"formEmbedMinHeight":243,"displayTitle":244,"successTitle":234,"successCopy":245},"download-the-content-and-commerce-whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=ContentAndCommerce",{"_modelApiKey":55,"slug":250,"pardotFormEmbedCode":251,"formEmbedMinHeight":243,"displayTitle":244,"copy":252,"successTitle":234,"successCopy":245},"whitepaper","https:\u002F\u002Fform.fillout.com\u002Ft\u002F5YPWmy8oT7us?whitepaper=Jamstack","\u003Cp>Commerce Layer is the perfect platform for building commerce on the Jamstack. Convert any design into pixel perfect HTML pages. Connect a best-of-breed headless CMS. Go serverless and forget the hassle of managing complex infrastructures.\u003C\u002Fp>\n",{"_modelApiKey":55,"slug":254,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},"contact-links","https:\u002F\u002Fform.fillout.com\u002Ft\u002FeWPyhHGHT7us",750,"Contact us.","\u003Cp>Tell us about your project. Our team will reach out to you for a personalized offer.\u003C\u002Fp>\n","Thanks for your message!","We’ll be in touch soon to discuss your project details.",{"_modelApiKey":55,"slug":138,"pardotFormEmbedCode":255,"formEmbedMinHeight":256,"displayTitle":257,"copy":258,"successTitle":259,"successCopy":260},{"_modelApiKey":55,"slug":263,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":264,"successTitle":265,"successCopy":266},"demo-embed","Want to see it in action? Request a demo.","Thanks for your request!","We’ll be in touch soon to arrange a date and time for your free live demo.",{"_modelApiKey":55,"slug":53,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"https:\u002F\u002Fform.fillout.com\u002Ft\u002F9MTkDWMUSqus","Become our partner.","\u003Cp>Join us and get our guidance in helping your clients succeed. Our partners are our ambassadors. We are committed to your success as much as you are.\u003C\u002Fp>\n","We will contact you soon to discuss the details of our partnership.",{"_modelApiKey":55,"slug":273,"pardotFormEmbedCode":268,"formEmbedMinHeight":228,"displayTitle":269,"copy":270,"successTitle":234,"successCopy":271},"partners-embed",{"_modelApiKey":55,"slug":143,"pardotFormEmbedCode":227,"formEmbedMinHeight":228,"displayTitle":275,"copy":276,"successTitle":265,"successCopy":266},"Get a free live demo.","\u003Cp>Get a personalized demo and learn more about what Commerce Layer can do for your company.\u003C\u002Fp>\n",{"_modelApiKey":212,"link":278,"subtitle":283,"date":283,"author":284,"additionalAuthors":294,"icon":295,"abstract":296,"tag":297,"displayTitle":279,"cardRatio":299,"featured":11,"seoMetaTags":300,"layout":364,"blogPostCarousel":390,"_seoMetaTags":463,"authors":497},{"text":279,"isExternal":11,"url":280,"link":281},"5 reasons you need to start doing ecommerce personalization on your online store.","",{"_modelApiKey":212,"slug":282},"5-reasons-you-need-to-start-doing-ecommerce-personalization-on-your-online-store","January 27, 2022",{"name":285,"picture":286},"Esat Artug",{"url":287,"alt":288,"title":288,"width":289,"height":289,"format":290,"focalPoint":291,"customData":293},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1643045525-esat-artug.jpeg","Esat Artug — Content Manager at Ninetailed",640,"jpeg",{"x":292,"y":292},0.5,{},[],"handbag","Personalization is one of the key ingredients for boosting repeat purchases and increasing customer retention. That's why it is a must in ecommerce and you simply cannot let your competitors beat you at this.",{"color":298,"name":100},"gray","portrait",[301,305,309,312,316,319,322,326,330,334,337,341,345,349,353,356,360],{"attributes":302,"tag":303,"content":304},null,"title","5 Reasons You Need to Start Doing Ecommerce Personalization",{"attributes":306,"tag":308,"content":302},{"property":307,"content":304},"og:title","meta",{"attributes":310,"tag":308,"content":302},{"name":311,"content":304},"twitter:title",{"attributes":313,"tag":308,"content":302},{"name":314,"content":315},"description","Personalization is one of the key ingredients for boosting repeat purchases and increasing customer retention. That's why it is a must in ecommerce.",{"attributes":317,"tag":308,"content":302},{"property":318,"content":315},"og:description",{"attributes":320,"tag":308,"content":302},{"name":321,"content":315},"twitter:description",{"attributes":323,"tag":308,"content":302},{"property":324,"content":325},"og:image","https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1643045823-5-reasons-you-need-to-start-doing-ecommerce-personalization-on-your-online-store.jpg?auto=format&fit=max&w=1200",{"attributes":327,"tag":308,"content":302},{"property":328,"content":329},"og:image:width","1200",{"attributes":331,"tag":308,"content":302},{"property":332,"content":333},"og:image:height","630",{"attributes":335,"tag":308,"content":302},{"name":336,"content":325},"twitter:image",{"attributes":338,"tag":308,"content":302},{"property":339,"content":340},"og:locale","en",{"attributes":342,"tag":308,"content":302},{"property":343,"content":344},"og:type","article",{"attributes":346,"tag":308,"content":302},{"property":347,"content":348},"og:site_name","Commerce Layer",{"attributes":350,"tag":308,"content":302},{"property":351,"content":352},"article:modified_time","2025-10-08T16:52:15Z",{"attributes":354,"tag":308,"content":302},{"property":355,"content":280},"article:publisher",{"attributes":357,"tag":308,"content":302},{"name":358,"content":359},"twitter:card","summary_large_image",{"attributes":361,"tag":308,"content":302},{"name":362,"content":363},"twitter:site","@commercelayer",[365,369,374,377,380,382,385,387],{"_modelApiKey":366,"icon":280,"copy":367,"color":368},"banner","\u003Cp>This is a guest post by \u003Cstrong>Esat Artug\u003C\u002Fstrong>, Content Marketer at \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fninetailed.io\u002F\">Ninetailed\u003C\u002Fa>. Esat has been creating various types of digital content for years. His work has been featured in various industry blogs, newsletters, and videos, reaching millions of people.\u003C\u002Fp>\n","orange",{"_modelApiKey":370,"copy":371,"listStyle":372,"darkTheme":11,"buttons":373,"color":368,"indent":7},"wysiwyg","\u003Cp>It's no secret that ecommerce personalization is a hot topic in today's digital age. With the growth of online shopping, competition has become incredibly fierce. With so much choice available on so many sites, it’s getting harder and harder to catch a customer’s eye and convert them into a customer. Moreover, \u003Cstrong>as online shoppers become savvier, they expect a more personalized experience when browsing and buying items online.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>Over the past years, personalization technologies have been emerging to help businesses improve their experience for their visitors to reflect "who they are," rather than generic content for everyone. With the rise of ecommerce and increasing competition, global retailers must understand how to capitalize on their customers by offering relevant product recommendations.\u003C\u002Fp>\n","directional",[],{"_modelApiKey":375,"copy":376,"darkTheme":11},"large_copy","If you're not yet leveraging personalized recommendations and content on your online store, you're likely missing out on sales and engagement opportunities.",{"_modelApiKey":370,"copy":378,"listStyle":372,"darkTheme":11,"buttons":379,"color":368,"indent":11},"\u003Cp>In this blog post, we'll outline five reasons why you need and how to start doing ecommerce personalization now.\u003C\u002Fp>\n\n\u003Ch3>What is ecommerce personalization?\u003C\u002Fh3>\n\n\u003Cp>Ecommerce personalization is a process of continuous efforts to \u003Cstrong>tailor and optimize the customer experience to deliver the right offers and specific product recommendations\u003C\u002Fstrong> based on previous data via the right channels to the right person at the right time.\u003C\u002Fp>\n\n\u003Cp>Although \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fninetailed.io\u002Fpersonalization\u002F\">personalization\u003C\u002Fa> is about tailoring the experience, some companies out there still think they're doing ecommerce personalization by adding a name in their emails, sending a birthday wish or other sorts of campaigns. Personalized ecommerce is much more than that. It is about:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>Understanding the \u003Cstrong>customers' behavior\u003C\u002Fstrong>, needs, and expectations and creating \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fninetailed.io\u002Fsegmentation\">customer segments\u003C\u002Fa> based on these information.\u003C\u002Fli>\n\u003Cli>Using \u003Cstrong>customer information\u003C\u002Fstrong> to give them what they want when they want it.\u003C\u002Fli>\n\u003Cli>Creating \u003Cstrong>personalized experiences\u003C\u002Fstrong> across every interaction customers have with your brand, from the time they enter your site to after they make a purchase.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Ch3>Why personalization in ecommerce is important\u003C\u002Fh3>\n\n\u003Cp>The importance of personalization has been a prevailing trend in ecommerce for years. Today, it's not enough to offer the same experience to all of your customers. People have higher expectations of online shopping experiences than ever before. According to this \u003Ca target=\"_blank\" href=\"http:\u002F\u002Fgrow.segment.com\u002FSegment-2017-Personalization-Report.pdf\">state of personalization report\u003C\u002Fa>, \u003Cstrong>71% of consumers feel frustrated when a shopping experience is impersonal\u003C\u002Fstrong>, while 60% of consumers say they will become repeat buyers after a personalized shopping experience with a retailer. In 2017, this number was 44%.\u003C\u002Fp>\n",[],{"_modelApiKey":375,"copy":381,"darkTheme":11},"Personalized shopping experiences are no longer a nice‑to‑have. They're an expectation: an expected component of any customer experience. ",{"_modelApiKey":370,"copy":383,"listStyle":372,"darkTheme":11,"buttons":384,"color":368,"indent":11},"\u003Cp>Personalization can mean many different things and have different applications, but one thing is certain — personalized customer experiences drive:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>higher customer satisfaction,\u003C\u002Fli>\n\u003Cli>advocacy,\u003C\u002Fli>\n\u003Cli>conversion rates.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>And these outcomes are \u003Cstrong>what turn visitors into buyers.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Ch3>Why you need to get started with ecommerce personalization\u003C\u002Fh3>\n\n\u003Cp>Personalization is an effective way to increase sales and encourage people to buy a product. Focusing on personalization in your ecommerce business can be beneficial for both businesses and customers. There are five major reasons why you should start doing ecommerce personalization today, and we're going to analyze them one by one here below.\u003C\u002Fp>\n\n\u003Ch4>1. Increased engagement\u003C\u002Fh4>\n\n\u003Cp>In a world where customers can choose from an endless number of ecommerce options, personalization is more important than ever in creating customer engagement. According to recent research, \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.prnewswire.com\u002Fnews-releases\u002Fconsumers-to-brands-the-louder-you-scream-the-less-we-care-300102426.html\">79% of consumers\u003C\u002Fa> say they are only likely to engage with an offer from a brand if it has been personalized to reflect previous interactions the consumer has had with the brand.\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>Ecommerce personalization means understanding your customer's needs, interests, wants, preferences, and pain points, so you can tailor your site and offers for them.\u003C\u002Fstrong> If they can relate to what is being shown on the website, then that person may be more inclined to spend time at this online store and return again later on down the line.\u003C\u002Fp>\n\n\u003Ch4>2. Increase in customer loyalty\u003C\u002Fh4>\n\n\u003Cp>Growing and retaining a strong loyal customer base is the golden dream of ecommerce longevity. \u003Cstrong>Personalization is the fuel for this longevity.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>\u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.invespcro.com\u002Fblog\u002Fonline-shopping-personalization\u002F\">56% of online shoppers\u003C\u002Fa> are more likely to return to a website that recommends personalized products. Ecommerce personalization is the key to making your customers feel like you know exactly how they want to be treated. By showing them that their needs are important and valued, it increases chances for loyalty since people tend not only to appreciate but also reward brands who take notice of what makes each individual unique.\u003C\u002Fp>\n\n\u003Ch4>3. Higher Conversion Rates\u003C\u002Fh4>\n\n\u003Cp>According to research by Accenture, \u003Ca target=\"_blank\" href=\"https:\u002F\u002Ftemplatelab.com\u002Faccenture-pulse-survey\u002F\">91% of consumers\u003C\u002Fa> say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. Therefore, \u003Cstrong>personalization is key to making sure your customers are shown exactly what they need before buying, which can help increase conversion rates.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Cp>This includes using tactics such as product recommendations when someone's about to check out so you showcase products that specific groups of people might be more likely to buy — increasing the probability of sales for items not popular with all shoppers.\u003C\u002Fp>\n\n\u003Ch4>4. Increase in average order value\u003C\u002Fh4>\n\n\u003Cp>When it comes to ecommerce, personalizing the customer experience can significantly impact the average order value per customer. Recent studies have shown that when customers are offered a personalized shopping experience, they are more likely to buy products and spend more money on each purchase.\u003C\u002Fp>\n\n\u003Cp>Personalization can reduce acquisition costs by as much as \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.mckinsey.com\u002Fbusiness-functions\u002Fmckinsey-digital\u002Four-insights\u002Fmarketings-holy-grail-digital-personalization-at-scale\">50%\u003C\u002Fa> and lift revenues by 5% to 15% by increasing the average order value. This makes sense, as \u003Cstrong>personalization allows customers to feel like they are being heard and understood, which builds trust and leads to better results for businesses.\u003C\u002Fstrong> In other words, shoppers are more likely to buy items when they feel like the site has considered their interests and needs.\u003C\u002Fp>\n\n\u003Ch4>5. Better customer experience\u003C\u002Fh4>\n\n\u003Cp>Brands who invest in personalization can expect a better customer experience because it helps them remember customers' preferences and direct customers exactly where to go from the first time you enter their store. That's why it's no surprise to see that \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fkomarketing.com\u002Findustry-news\u002F98-of-marketers-agree-personalization-helps-advance-customer-relationships-3668\u002F\">98% of marketers\u003C\u002Fa> say personalization advances customer relationships.\u003C\u002Fp>\n\n\u003Cp>Learning as much about your customers as you can and then using this knowledge to deliver a personalized ecommerce experience is one of the best ways to \u003Cstrong>differentiate your business from competitors and build a better customer experience.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\u003Ch3>Where and how to get started with ecommerce personalization today\u003C\u002Fh3>\n\n\u003Cp>In the first wave of ecommerce, traditional one‑size‑fits‑all platforms from a single vendor were the solution. However, this is not the case anymore.\u003C\u002Fp>\n",[],{"_modelApiKey":375,"copy":386,"darkTheme":11},"In today's environment, companies are rethinking their tech stack and moving away from standard commerce platforms to stay up with the speed of quickly changing customer behaviors and expectations.",{"_modelApiKey":370,"copy":388,"listStyle":372,"darkTheme":11,"buttons":389,"color":368,"indent":11},"\u003Cp>\u003Cstrong>No single vendor can provide all of the apps required to enable ecommerce experiences that satisfy today's consumers' expectations.\u003C\u002Fstrong> For this reason, the \u003Ca href=\"\u002Fdocs\u002Fcore-concepts\u002Fcomposable-commerce\">composable commerce\u003C\u002Fa> movement started.\u003C\u002Fp>\n\n\u003Cp>Composable commerce enables companies to pick and construct the best commerce solutions, then compose them to meet their specific business requirements. Composable commerce adapts to today's and tomorrow's market dynamics by using new technologies and methodologies such as MACH and \u003Ca href=\"\u002Fjamstack\">Jamstack\u003C\u002Fa>.\u003C\u002Fp>\n\n\u003Cp>In order to create best‑of‑breed ecommerce personalization at scale in your store, you can use a headless CMS, Commerce Layer as the commerce API, and \u003Ca target=\"_blank\" href=\"https:\u002F\u002Fninetailed.io\u002F\">Ninetailed as a personalization solution\u003C\u002Fa>. With this composable and headless stack, you can have:\u003C\u002Fp>\n\n\u003Cul>\n\u003Cli>open ecosystem,\u003C\u002Fli>\n\u003Cli>modular architecture,\u003C\u002Fli>\n\u003Cli>business centricity,\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fdocs\u002Fcore-concepts\u002Fomnichannel-commerce\">omnichannel commerce\u003C\u002Fa> experience.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Ch3>The bottom line\u003C\u002Fh3>\n\n\u003Cp>Most marketers would say that personalization is a must in ecommerce because \u003Cstrong>you simply cannot let your competitors beat you at this.\u003C\u002Fstrong> They are doing personalization, integrating it into their conversion funnels, and driving more sales as a result. That is why we believe that sooner or later (probably sooner), your ecommerce store will also need to offer some level of personalization.\u003C\u002Fp>\n\n\u003Cp>In addition, personalization is one of the key ingredients for boosting repeat purchases and increasing customer retention.\u003C\u002Fp>\n\n\u003Cp>If you're still not certain if personalization is right for you, in this post, we tried to show you five reasons why you should start doing it today.\u003C\u002Fp>\n",[],{"displayTitle":391,"cta":302,"ctaText":280,"cards":392},"Your next read",[393,413,431,445],{"_modelApiKey":212,"link":394,"subtitle":398,"date":398,"author":399,"additionalAuthors":408,"icon":409,"abstract":410,"tag":411,"displayTitle":395,"cardRatio":299,"featured":412},{"text":395,"isExternal":11,"url":280,"link":396},"Omnichannel vs multichannel: the key differences.",{"_modelApiKey":212,"slug":397},"omnichannel-vs-multichannel-the-key-differences","July 28, 2021",{"name":400,"picture":401},"Simone Fiorucci",{"url":402,"alt":403,"title":403,"width":404,"height":404,"format":405,"focalPoint":406,"customData":407},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1614874508-commercelayeravatarsquareff7e27.png","Simone Fiorucci — Marketing Manager at Commerce Layer",1280,"png",{"x":292,"y":292},{},[],"arrows-out","Terms like omnichannel and multichannel are often used interchangeably, but the two approaches are quite different. Learn where they diverge and how Commerce Layer can help you develop true omnichannel experiences.",{"color":298,"name":100},0,{"_modelApiKey":212,"link":414,"subtitle":418,"date":418,"author":419,"additionalAuthors":426,"icon":427,"abstract":428,"tag":429,"displayTitle":415,"cardRatio":11,"featured":430},{"text":415,"isExternal":11,"url":280,"link":416},"What is Distributed Order Management and what are its benefits?",{"_modelApiKey":212,"slug":417},"what-is-distributed-order-management-and-what-are-its-benefits","June 8, 2021",{"name":420,"picture":421},"Fabrizio Picca",{"url":422,"alt":423,"title":423,"width":404,"height":404,"format":405,"focalPoint":424,"customData":425},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1614875259-commercelayeravatarsquare113f26.png","Fabrizio Picca —      Partnerships Manager at Commerce Layer",{"x":292,"y":292},{},[],"dropbox-logo","A well-designed and architected DOM provides unparalleled flexibility in achieving operational excellence goals, today and scale as your ecommerce business grows.",{"color":298,"name":100},1,{"_modelApiKey":212,"link":432,"subtitle":436,"date":436,"author":437,"additionalAuthors":441,"icon":442,"abstract":443,"tag":444,"displayTitle":433,"cardRatio":11,"featured":38},{"text":433,"isExternal":11,"url":280,"link":434},"Understanding omnichannel payments.",{"_modelApiKey":212,"slug":435},"understanding-omnichannel-payments","February 23, 2021",{"name":400,"picture":438},{"url":402,"alt":403,"title":403,"width":404,"height":404,"format":405,"focalPoint":439,"customData":440},{"x":292,"y":292},{},[],"credit-card","Creating a seamless customer journey across all channels isn't an easy task unless you can leverage a reliable omnichannel payment framework.",{"color":298,"name":100},{"_modelApiKey":212,"link":446,"subtitle":450,"date":450,"author":451,"additionalAuthors":458,"icon":459,"abstract":460,"tag":461,"displayTitle":447,"cardRatio":11,"featured":462},{"text":447,"isExternal":11,"url":280,"link":448},"How to build ecommerce websites in 2019 — Hint: static.",{"_modelApiKey":212,"slug":449},"how-to-build-ecommerce-websites-in-2019","October 29, 2018",{"name":452,"picture":453},"Filippo Conforti",{"url":454,"alt":455,"title":455,"width":404,"height":404,"format":405,"focalPoint":456,"customData":457},"https:\u002F\u002Fwww.datocms-assets.com\u002F35053\u002F1614874449-commercelayeravatarsquare212f3f.png","Filippo Conforti — CEO at Commerce Layer",{"x":292,"y":292},{},[],"laptop","Static sites are disrupting the web development industry. They are fast, scalable and secure by design. All amazing features that will make your ecommerce shine without breaking the bank",{"color":298,"name":100},3,[464,465,467,469,471,473,475,477,479,481,483,485,487,489,491,493,495],{"attributes":302,"tag":303,"content":304},{"attributes":466,"tag":308,"content":302},{"property":307,"content":304},{"attributes":468,"tag":308,"content":302},{"name":311,"content":304},{"attributes":470,"tag":308,"content":302},{"name":314,"content":315},{"attributes":472,"tag":308,"content":302},{"property":318,"content":315},{"attributes":474,"tag":308,"content":302},{"name":321,"content":315},{"attributes":476,"tag":308,"content":302},{"property":324,"content":325},{"attributes":478,"tag":308,"content":302},{"property":328,"content":329},{"attributes":480,"tag":308,"content":302},{"property":332,"content":333},{"attributes":482,"tag":308,"content":302},{"name":336,"content":325},{"attributes":484,"tag":308,"content":302},{"property":339,"content":340},{"attributes":486,"tag":308,"content":302},{"property":343,"content":344},{"attributes":488,"tag":308,"content":302},{"property":347,"content":348},{"attributes":490,"tag":308,"content":302},{"property":351,"content":352},{"attributes":492,"tag":308,"content":302},{"property":355,"content":280},{"attributes":494,"tag":308,"content":302},{"name":358,"content":359},{"attributes":496,"tag":308,"content":302},{"name":362,"content":363},[498],{"name":285,"picture":499},{"url":287,"alt":288,"title":288,"width":289,"height":289,"format":290,"focalPoint":500,"customData":501},{"x":292,"y":292},{},1790593726485]